Marketing plan for a new Brand of any product category

Acknowledgement and Executive summary Chapters Acknowledgement and Executive Summary 1.1 Marketing Objectives ((Ch1) : 1.1 Product description with Brand Name

(ch2)
Segmentation and Targeting 2.0 Segment the market using segmentation variables. 2.1 Targeting and product offering/s for target/s. 2.2 Positioning of your brand 2.2.1 Positioning / perceptual map of the product category and your brans desired positioning. 2.3 Your brands value proposition. 3. Distribution strategy to promote the product (Ch3) 4.0 Pricing strategy (skimming / penetration) 4.1 Pricing method to set price

(ch4) 5.0 Appropriate Promotional mix strategies (advertising, personal selling, sales promotion, public relation, direct marketing) (Ad with tagline and chosen media and other types of promotion provide description of why you are using certain promotional tool)

(Ch5)

conclusion

Provide a conclusion in the end. And appendices (if required)

Instructions

Page limit -12 - 15 (not mandatory but u cant go beyond 20 pages) excluding acknowledgement and executive summary. Any picture graph will be placed in Appendix. All the group members have to present part by part of the main body of the report. No excuses will be considered, but if someone doesnt participate or try to avoid working with the group (I can easily figure out), he / she will loose 25% points which is allocated from this project. (Along with main topics, you can add any relevant topic that I tough you) Regarding any confusion or inquiry: cell 01830023232 (11am to 10pm)