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    Subject: Advertising Management: An Iso 9001: 2008 Certified International B-School

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    Sree Das
    The document provides information about an exam for an Advertising Management course. It specifies that the exam contains 4 questions worth a total of 80 marks. Question A asks students to define advertising copy and explain various ways of writing print advertising copy with examples worth 20 marks. Question B asks students to design an ad campaign for a construction engineering company worth another 20 marks. Question C asks students to write short notes on 4 out of 5 topics related to advertising worth 20 marks. Question D asks students to illustrate positioning statements for 4 out of 5 brands worth the final 20 marks.

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    Subject: Advertising Management: An Iso 9001: 2008 Certified International B-School

    Uploaded by

    Sree Das
    17 views1 page
    The document provides information about an exam for an Advertising Management course. It specifies that the exam contains 4 questions worth a total of 80 marks. Question A asks students to define advertising copy and explain various ways of writing print advertising copy with examples worth 20 marks. Question B asks students to design an ad campaign for a construction engineering company worth another 20 marks. Question C asks students to write short notes on 4 out of 5 topics related to advertising worth 20 marks. Question D asks students to illustrate positioning statements for 4 out of 5 brands worth the final 20 marks.

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    a few questions on the advertising paper

    Original Title

    Advertising (S) EMBA

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    The document provides information about an exam for an Advertising Management course. It specifies that the exam contains 4 questions worth a total of 80 marks. Question A asks students to define advertising copy and explain various ways of writing print advertising copy with examples worth 20 marks. Question B asks students to design an ad campaign for a construction engineering company worth another 20 marks. Question C asks students to write short notes on 4 out of 5 topics related to advertising worth 20 marks. Question D asks students to illustrate positioning statements for 4 out of 5 brands worth the final 20 marks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    17 views1 page

    Subject: Advertising Management: An Iso 9001: 2008 Certified International B-School

    Uploaded by

    Sree Das
    The document provides information about an exam for an Advertising Management course. It specifies that the exam contains 4 questions worth a total of 80 marks. Question A asks students to define advertising copy and explain various ways of writing print advertising copy with examples worth 20 marks. Question B asks students to design an ad campaign for a construction engineering company worth another 20 marks. Question C asks students to write short notes on 4 out of 5 topics related to advertising worth 20 marks. Question D asks students to illustrate positioning statements for 4 out of 5 brands worth the final 20 marks.

    Copyright:

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    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    of 1

    AEREN FOUNDATIONS

    Maharashtra Govt. Reg. No.: F-11724

    AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL

    SUBJECT : ADVERTISING MANAGEMENT


    COURSE : Total Marks : 80

    N.B: 1) There are 4 questions in paper. 2) All Questions are compulsory A) B) C) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples? (20 Marks) Design an Ad Campaign for a Construction engineering company?( Manufacturers of Construction products)? (20 Marks) Write short notes on: (Any 4) 1. Characteristics of the ideal print advertisement 2. AIDA Model 3. Medial planning tools 4. ATL/BTL 5. Ad agency organization structure D) Illustrate positioning statements for: (any 4)? 1. Maruti 2. Nirma washing powder 3. BOSCH 4. Harward business school 5. Apple (20 Markes) (20 Marks)

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