AEREN FOUNDATIONS

Maharashtra Govt. Reg. No.: F-11724

AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL

SUBJECT : CONSUMER BEHAVIOR

Total Marks : 80

N.B. : 1) There are 4 questions in paper. 2) All Questions are compulsory A) Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior? (20 Marks) B) Define & explain the following with respect to consumer behavior, with examples 1. Attitude 2. Relation between Attitude ,belief& behavior C) Please explain: 1. Five distinct stages in the buying decision process. 2. Personal factors affecting behavior. 3. Buying process. D) Explain. 1. Actual Vs reference price 2. Semiotics 3. Functions of attitude (20 Marks)

(20 Marks)

(20 Marks)