BUSINESS RESEARCH METHODOLOGY

Chapter 3
DEFINING RESEARCH PROBLEM

Chapter 3 Defining Research Problem

'What is a problem' is a problem

Himalaya Publishing House

Business Research Methodology Dr. J K Sachdeva

Chapter 3 Defining Research Problem

Practical problems in the field Study the case properly and define the problem The Literature Review Concept mapping

Himalaya Publishing House

Business Research Methodology Dr. J K Sachdeva

Chapter 3 Defining Research Problem

Literature Review

credible research studies major relevant constructs appropriate measurement instruments prior experiences

Himalaya Publishing House

Business Research Methodology Dr. J K Sachdeva

Chapter 3 Defining Research Problem

Concept mapping is a structured process, focused on a topic or construct of interest, involving input from one or more participants, that produces an interpretable pictorial view (concept map) of their ideas and concepts and how these are interrelated.

Himalaya Publishing House

Business Research Methodology Dr. J K Sachdeva

Chapter 3 Defining Research Problem

Some problems (Discuss and narrow down)

Customers complain that after sales service is poor There is always a cash crunch in treasury Customers acceptance of a new product Attributes of the product Demand of the product Substitute of the product Students perception of the management college Middle management is lethargic Relationship of demand and price of our product Export of Gem Stones Style of Corporate Management and Goals Increasing productivity through labour management cooperation Foreign Reserves and Management Risk Supply Chain Management Theory and practice in value management
Business Research Methodology Dr. J K Sachdeva

Himalaya Publishing House