TABLE OF CONTENTS

Acknowledgement Abstract List of figures List of Abbreviations 1. Introduction 1.1 Over-view of Location Based Service 2. Literature Survey 2.1 Foundation of Location Based Service 2.2 Perceived Effectiveness of Push vs Pull Mobile Location Based Advertising 2.3 A Taxonomy of Indoor and Outdoor Positioning Techniques for Mobile Location Services 2.4 Implementing Location Based Service in Android using GPS & Web Services 3. Methodology 3.1 LBS Components 3.1.1 Mobile Device 3.1.2 Communication Network 3.1.3 Positioning Component 3.1.4 Service Provider 3.1.5 Data & Content Provider 3.2 Architecture 3.4.1 LBS Application 3.4.2 LBS Middleware 3.4.3 Location Tracking 3.4.2 GIS Provider 3.4.3 Location Collection Service 3.2 LBS Services classes in Android 3.4 Push & Pull Services 3.5 Service Process [5 - 11] 5 5 5 5 5 6 6 7 7 7 7 7 8 10 11 4 4 3 i ii iv v [1 2] 1 [3 - 5] 3

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4. Case Study & Applications 4.1 Case study on Location Based Advertisement 4.2 Applications 4.2.1 Public Safety 4.2.2 Consumer Services 4.3 Advantages & Disadvantages 4.4 Features of LBS 5. Result Analysis Conclusion Future Scope Appendix References

[12 -17] 12 14 14 15 17 17 [18 19] 20 21 22 23

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