Corporate strategies 1. Stability Incremental growth Profit strategy Sustainable growth strategy Stability as a pause strategy 2.

y 2. Growth o Internal Concentric expansion Market penetration Market development Product development Vertical integration Backward integration Forward integration Diversification Concentric diversification

a) Technology related b) Market related Conglomerate diversifaction o External Merger Acquisition or takeover Joint venture Strategic alliance

3. Retrenchment Turnaround Divestment Liquidation 4. Combination Business strategies 5. Generic business strategy

 Cost leadership strategy Differentiation strategy Focus strategy 6. Hybrid business strategy Competitive gaming 7. Timing Market entry 8. Competitive reaction Neutralising Balancing