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  • SWOT Analysis of Dabur India LTD: Presented By: Amar Shah Dheeraj Tadose Karishma Pariani Abhishek Singh Asha Shaw

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    Dabur India Ltd is the largest Ayurvedic medicine company in the world with a presence in over 50 countries. It has over 4000 distributors in India and 350+ brands. Some of its major product categories include health care, personal care, and food. Dabur has strengths such as a large distribution network and brand heritage, but also faces weaknesses like lack of direct outlets and low awareness. Opportunities exist in women's health and changing food habits, while threats include competition from allopathic companies and improper Ayurvedic practices.

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    Dabur India Ltd is the largest Ayurvedic medicine company in the world with a presence in over 50 countries. It has over 4000 distributors in India and 350+ brands. Some of its major product categories include health care, personal care, and food. Dabur has strengths such as a large distribution network and brand heritage, but also faces weaknesses like lack of direct outlets and low awareness. Opportunities exist in women's health and changing food habits, while threats include competition from allopathic companies and improper Ayurvedic practices.

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    14 views10 pages

    SWOT Analysis of Dabur India LTD: Presented By: Amar Shah Dheeraj Tadose Karishma Pariani Abhishek Singh Asha Shaw

    Uploaded by

    Karishma Pariani
    Dabur India Ltd is the largest Ayurvedic medicine company in the world with a presence in over 50 countries. It has over 4000 distributors in India and 350+ brands. Some of its major product categories include health care, personal care, and food. Dabur has strengths such as a large distribution network and brand heritage, but also faces weaknesses like lack of direct outlets and low awareness. Opportunities exist in women's health and changing food habits, while threats include competition from allopathic companies and improper Ayurvedic practices.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    of 10

    SWOT Analysis Of Dabur India Ltd.

    Presented by: Amar Shah Dheeraj Tadose Karishma Pariani Abhishek Singh Asha Shaw

    SWOT Analysis Of Dabur India Ltd.

    Introduction
    Founded by Dr. S. K. Burman in 1884,calcutta Started as a small pharmacy of Ayurvedic Medicines Expended further as Dabur India Pvt.Ltd in 1936 Largest herbal and natural product portfolio -4000 distributer in India -350+ brands -Retail reach 2,500,000

    Presence in more than 50 countries


    4th largest Indian FMCG Ranked as Asias Best Under A Billion enterprises by Forbes

    Product Mix of Dabur


    Health Care product Dabur Chywanprash Glucose-D Hajmola Lal Tail Pudin Hara Personal Care Product Amla Hair Oil,Shampoo Vatika Hair Oil,Shampoo Lal Dant Manjan Babool Toothpaste Gulabhari Food product Dabur Honey Real Juice Hommade Lemoneez

    STRENGTHS
    It has the largest distributors Fourth largest company in FMCG segment

    Extensive distribution service network

    Has its own heritage

    Worlds largest Ayurvedic medicine provider

    Present in around 60 countries across the world

    WEAKNESS
    Dabur doesnt have direct company outlets Ayurvedic medicines take time to cure Doctors prescribe allopathic medicines Very few registered practitioners in Ayurveda Lack of awareness of products by customers

    OPPORUNITIES
    Dabur is the worlds largest Ayurvedic medicine.

    Independent women and their earning power has made them health and beauty conscious Improper and unhealthy food habits
    Receiving attention across the world for last 23 years.

    THREATS
    Advertising & distribution of Allopathic players Local Ayurvedic medicines

    Ayurvedic medicines practise by untrained doctors


    Side effects of ferric & leads

    Ayurvedic health camps

    CONCLUSION
    Nature e-purchase facility Set up exclusive stores Vision

    Advertising

    Operations

    BIBIOGRAPHY
    http://www.dabur.com/default.aspx

    http://www.moneycontrol.com/annua l-report/daburindia/directorsreport/DI

    http://en.wikipedia.org/wiki/Dabur

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