KEY SUCCESS FACTOR :

Marketing drive for business growth model

Competitive advantage
Guru
MBA graduated

Differentiation

Overall cost leadership

Focus

Growth model
Marketing Management Ansoffs
Product/Market Expansion

/

Day/day operation

Key Success Factor

Competitive edge
Key success factor

Economy of scale : Discount store

Innovation : IT

Service/quality :

Lead time

Location :


Value added :

Distribution :

Diversification :

Call center

Key success

- Dynamic
(PLC)


Identify Key success
Sustainable growth

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15 Key Business Success Factors

1. Number of new customers per year;
2. Number of lost customers per year or the number of customers
retained
3. Hire and retain excellent employees (measured by employee
turn-over, job vacancies, customer satisfaction);
4. Successful new product introductions (measured by sales and
costs);
5. Successful promotional programs (measured by sales and costs);
6. Good/healthy financial indicators: working capital, acceptable
ratios (in particular debt to equity ratios), profit margins, cash
flow, receivables and more;
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15 Key Business Success Factors

7. Operating capacity utilization;
8. Strong supplier network;
9. Strong distribution network or channel;
10.Successful product positioning;
11.Low cost structure;
12.Niche product/service - track the number of competitors
entering and/or leaving the niche. Is the cost of entry into the
market high or low?
13.Market leader or follower or challenger,
14.Product differentiation: Unique and differentiated
15.Time to market: Delivery time