DATE: 04-04-13

ASO Review

DIBYA JYOTI NEOG

ASO, TISCON RETAIL
SM CORPORATION LTD.

DIBYA JYOTI NEOG

Sales to Dealers (Tpm)

9500
8500

900

7500
700

5528

6500

586
580

5500

532

532

532
492

491

472

380

3500

540

256

315

209

1500

236
177

168225
174

278

310
258

500

423

316

2500

503

435

3602

4500

543

532
492

324

313

271

300

224

204

180

147

Target

Sales

Offtake

Mar-13

Feb-13

Jan-13

Dec-12

Nov-12

Oct-12

Sep-12

Aug-12

Jul-12

Jun-12

May-12

Apr-12

FY13 YTD(A)

100
FY13 YTD(P)

500

DIBYA JYOTI NEOG

data sending compliance
80
60
40

72

71

58

53

52

34

20

34
19

0
Apr-12 May-12 Jun-12

66

Zero Seller (No.of Dealers)

63

54
40 9
8

data sending compliance

6
Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
5

3
2
1
0

3
2

3
2

Zero Seller (No.o

Mar-13

Feb-13

Jan-13

Dec-12

Nov-12

Oct-12

Sep-12

Aug-12

Jul-12

Jun-12

May-12

Apr-12

DIBYA JYOTI NEOG

120

100

80

60
Lead Generation

40
Lead Conversion

20

BISWAJIT KALITA

6mm Sales
35
30
25
20
15
10
5
0

25

25

25

25

25

25

25

25 31

25

25
26

17

16

5
Apr-12

May-12

Jun-12

13

10

8
Jul-12

Aug-12

Sep-12

Plan

18

16

Oct-12

Nov-12

Dec-12

Jan-13

Actual

PPA
60

50

40

30

20

10

0
Plan

Actual

Apr-12

May-12

Technical Meet

Jun-12

Jul-12

Consumer Mela

Aug-12

Mason Meet

Sep-12

Oct-12

Mini Mason Meet

Nov-12

Consumer Meet

Dec-12

Jan-13

Mini Consumer Meet

Feb-13

Mar-13

BISWAJIT KALITA

Reach
60
52

52

52

52

52

52

52

52

52

52

52

52

50
40
30
20

10
0

39

39

39

39

39

39

39

39

39

39

39

42

Reach
Plan

BISWAJIT KALITA
40

38

38

38

38

38

38

38

38

38

38

38

35

32
28

30
25
20
15
10
5
0

38

19

18

16
12

19

19
16

19

21
SOB
Plan

10

BISWAJIT KALITA

20

16

15
Plan

10
4

5
0

New Dealer Appointment

PAIN AREAS & VOC

VOC:
Consumer referral programe launch to increase off take.
PAIN AREA:
Availability of 6mm material.
FOR Delivery to small targeted dealers.

Actual