Client: Ben & Jerrys Writer: Bryce Johnston Length: 60 Seconds WS TWO TEENS ON COUCH (:02) THERE IS A HAZE

IN THE AIR, BOTH TEENS LOOK VERY OUT OF IT MS TEEN 1 (:01) MS TEEN 2 (:01) CU TEEN 1 (:01) CU TEEN 2 (:01) WS COUCH (:02) MS TEEN 2 (:02) OSS BETWEEN TEENS, FACING DOORWAY (:02) TEEN 1: (DAZED) Dude TEEN 2: (DAZED) I know, right? TEEN 1: Dude TEEN 2: I know, right? TEEN 1 HANDS PINT OF BEN AND JERRYS TO TEEN 2 TEEN 2 TAKES A BITE, MAKES SATISFIED FACE DOOR SWINGS OPEN, DAD STANDING IN DOORWAY

MS DOORWAY (:03)

DAD: What on Earth are you guys doing?! You better have an explanation for th--

ECU BEN AND JERRYS CONTAINER (:03) SFX: SWOOPING SOUND

TEEN 2 QUICKLY RAISES BEN & JERRYS HALF BAKED PINT TEEN 2: Chill out man

BLACK SCREEN WITH BEN AND JERRYS LOGO AT TOP, WEBSITE AT BOTTOM (:05)

ANNCR: Ben and Jerrys Half Baked, (PICTURE OF PINT CUTS IN TO MIDDLE OF SCREEN), you wouldnt wanna get caught indulging. Please enjoy responsibly.

WS DOORWAY (:01) MS DOORWAY (:03)

MOM OPENS DOOR MOM: Well I hope you guys are hungrwhat in the world are you guysFrank?

WS COUCH, DAD NOW SITTING BETWEEN THE TEENS (:03)

DAD IS HOLDING ICE CREAM WITH SPOON IN MOUTH TEEN 1: (CHILLED LAUGH) Ha hadude.

Client: Ben & Jerrys Writer: Bryce Johnston Length: 60 Seconds Treatment for: Half Baked This spot plays on the name of the Ben and Jerrys flavor Half Baked. The kids sitting on the couch appear to be stoned out of their minds, but in reality they are just enjoying a pint of Ben and Jerrys. The approach is comedic, with the father eventually joining the two kids on the couch to get baked. This has the potential to start a campaign with each different flavor having a spot centered around that flavor. A Attention is grabbed when the two kids sitting on the couch are acting stoned, which may seem like a regular drug awareness commercial. Also, some of the audience can relate. I Interest is kept when the dad opens the door to see the two teens in the haze, and are waiting to see his reaction and what will happen. D Desire is the Ben and Jerrys label, as well as the chilled out mode the kids are in when enjoying the ice cream. A The call to action is when the announcer is talking over the image, and the please enjoy responsibly.