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  • Charles Hill

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    Liwei Zhang
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    This article discusses how visual rhetoric uses images to communicate ideas and influence audiences. The author argues that rhetorical images operate through associative networks in our minds and that different audiences will interpret images through their own experiences and perspectives. Effective visual rhetoric considers how images will be perceived and aims to guide audience interpretation in a particular direction.

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    rhetoric

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    This article discusses how visual rhetoric uses images to communicate ideas and influence audiences. The author argues that rhetorical images operate through associative networks in our minds and that different audiences will interpret images through their own experiences and perspectives. Effective visual rhetoric considers how images will be perceived and aims to guide audience interpretation in a particular direction.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    56 views9 pages

    Charles Hill

    Uploaded by

    Liwei Zhang
    This article discusses how visual rhetoric uses images to communicate ideas and influence audiences. The author argues that rhetorical images operate through associative networks in our minds and that different audiences will interpret images through their own experiences and perspectives. Effective visual rhetoric considers how images will be perceived and aims to guide audience interpretation in a particular direction.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    Hill, Charles A. The Psychology of Rhetorical Images. Defining Visual Rhetorics. Ed. Charles A. Hill and Marguerite Helmers.

    London: Lawrence Erlbaum Associates, 2004. 25-40.

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