Research Proposal

4
PRELAUNCH MARKETING STRATEGY FOR MICRO-NUTRIENTS

GROUP -1 SECTION -1

OVERVIEW
1-Micronutrients are elements which are essential for plant growth.

2-The six essential plant micronutrients are boron, copper, iron, manganese, molybdenum and zinc.

NUTRIENTS
Organic Primary Secondary Micronutrients Functional

C Carbon N Nitrogen
H

Mg Magnesium Mn Manganese

Na Sodium

P Phosphorus Ca Calcium

Zn Zinc Fe Iron V Vanadium Cu Copper B Boron Co Cobalt Si Silicon Cl

Hydrogen K Potassium S Sulphur O Oxygen

Mo Molybdenum Chlorine

The Statement of the problem

Lack of awareness and higher requirement of Micronutrients

RATIONALE OF THE STUDY

Sustainable agriculture .To increase yield in crops for commercial & subsistence farmers. This is a new hope for fertilizer industry attractive to investor.

SCOPE

scope of study is concerned with how to get estimated market share as well to make farmers aware about importance of micro-nutrients.

OBJECTIVE
To Access the status of market size of micro-nutrient in fertilizer

To understand the profile of the farmers

To plan and Implement the marketing strategy

RESEARCH METHODOLOGY
(1) -RESEARCH PROBLEM

1-To study the status of market size of micro-nutrient in fertilizer 2-To understand the profile of the farmers
3-To plan and Implement the marketing strategy

(2)-SOURCES OF DATA
DATA COLLECTION-

SURVEY METHOD

(3)TOOLS FOR DATA COLLECTION

Primary Data Secondary data-

(4)-

TOOLS AND TECHNIQUE FOR COLLECTION OF DATA

Questionnaires: For both Farmers and dealers to know their opinion. Discussion with distributor and dealer about potential areas.

Population
Sample Design
Sampling Technique: Stratified random sampling (strata based on the land holding size)

Period Limitations

Area of study-

Review of literature-

CONCLUSION

QUESTIONNAIRES

REFERENCES