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Media Plan For Scheels
Media Plan For Scheels
Media Plan For Scheels
No. of
Insertions
Total Cost
CPM
Magazine
Bicycling Magazine
Mountain Bike
BIKE
Adventure Cyclist
American Bicyclist
Triathlete
Mountain Bike Action
MAGAZINE TOTALS/AVG
4
8
4
4
4
4
4
32
$214,420
$128,560
$35,960
$11,420
$11,664
$32,472
$26,884
$461,380
$18.72
$17.28
$24.97
$11.07
$23.33
$20.50
$15.14
$18.72
Newspaper
St. Louis Post-Dispatch
Green Bay Press-Gazette
Des Moines Register
Ames Tribune
NEWSPAPER TOTALS/AVG
16
16
8
16
56
$166,317
$36,528
$59,232
$12,790
$274,867
$12.43
$14.45
$15.62
$30.74
$18.31
Radio
St. Louis - WXOS Summary
Green Bay - WNFL
Des Moines - KXNO
Des Moines - KBGG
RADIO TOTALS/AVG
712
208
612
288
1,820
$221,376
$13,728
$65,974
$11,664
$312,742
$6.04
$28.12
$10.53
$9.67
$13.59
320
306
626
$68,736
$40,280
$109,016
$6.78
$6.78
$6.78
(000)
800
1,200
400
400
200
1,000
1,400
600
6,000
$4,672
$12,228
$2,336
$2,336
$2,038
$10,190
$8,176
$3,504
$45,480
$26.55
$23.34
$8.23
$8.23
$33.97
$34.90
$12.09
$20.37
$20.96
7,300
2,534
$54,807
$1,258,292
$7,371
$14.35
Television
The Biggest Loser
Tour de France
TELEVISION TOTALS/AVG
Internet
CyclingNews.com
Bicycling.com
ESPN.com/Olympics/Cycling
ESPN.com/Sports/Endurance
Bikely.com
MapMyRide.com
MTBR.com
SingleTracks.com
INTERNET TOTALS/AVG
Google Search
AdWords
Total/AVG*
Magazine Placements
Magazine Name
Cost Per Ad
Bicycling Magazine
Mountain Bike
BIKE
Adventure Cyclist
American Bicyclist
Triathlete
Mountain Bike Action
$53,605
$16,070
$8,990
$2,855
$2,916
$8,118
$6,721
Magazine Totals/Avg
$15,426
Ad Size
Ad Position
Number of
Insertions
1 page
1 page
1 page
1 page
1 page
1 page
1 page
3rd cover
Inside
3rd cover
4th cover
4th cover
Inside
4th cover
4
8
4
4
4
4
4
$214,420
$128,560
$35,960
$11,420
$11,664
$32,472
$26,884
409
155
60
43
25
66
74
7
6
6
6
5
6
6
2,863
930
360
258
125
396
444
$18.72
$17.28
$24.97
$11.07
$23.33
$20.50
$15.14
32
$461,380
832
6.0
5,376
$18.72
$19,000
$378,480
40
2,034
5
8
200
16,272
$23.75
$7.75
Total Campaign
Cost
Circulation
(000)
Pass-along
Estimate
Total Audience
(000)
CPM
Inside
Inside
Newspaper Placements
Publication Name
St. Louis Post-Dispatch
Green Bay Press-Gazette
Des Moines Register
Ames Tribune
Newspaper Totals/Avg.
Day of Week
Sunday
Sunday
Sunday
Saturday
Cost Per Ad
Number of
Insertions
Total Cost
Circulation
(000)
PassAlong
Total
Audience
(000)
CPM
20
20
24
32
$519.74
$114.15
$308.50
$24.98
$10,395
$2,283
$7,404
$799
16
16
8
16
$166,317
$36,528
$59,232
$12,790
418
79
237
13
2
2
2
2
836
158
474
26
$12.43
$14.45
$15.62
$30.74
24
$241.84
$6,694
56
$274,867
747
1,468
$14.17
Radio Placements
Program
St. Louis - WXOS
St. Louis - WXOS
St. Louis - WXOS Summary
Green Bay - WNFL
Des Moines - KXNO
Des Moines - KBGG
Radio Totals/AVG
Format
Daypart
Sports
Sports
AM
PM
Sports
Sports
Sports
PM
AM
PM
Rating
2.4
2.4
2.4
1.1
2.2
0.9
1.7
Rating (%)
2.4%
2.4%
2.4%
1.1%
2.2%
0.9%
Persons 12+
in Market
2,210,800
2,210,800
2,210,800
213,400
465,400
465,400
Listeners of
Station
53,059
53,059
53,059
2,347
10,239
4,189
$124
$143
$134
$60
$49
$45
$297.60
$343.20
$320.40
$66.00
$107.80
$40.50
69,834
$84
$171.02
504
208
712
208
612
288
1,820
Total Cost
CPM
(Listeners)
$149,990
$71,386
$221,376
$13,728
$65,974
$11,664
$5.61
$6.47
$6.04
$28.12
$10.53
$9.67
$312,742
$12.08
Television Placements
Program
The Biggest Loser
St. Louis
Des Moines
Green Bay
The Biggest Loser Totals/AVG
Tour de France
St. Louis
Des Moines
Green Bay
Tour de France Totals/AVG
Television Totals/AVG
Rating
Rating %
TV HH in
Market
HH viewing
program
#/HH
Total
Viewers
(000)
Cost per
point
Cost per
:30 ad
No. of
Insertions
Total Cost
CPM
(Viewers)
2.0
2.0
2.0
2.0%
2.0%
2.0%
1,228,980
417,900
437,200
24,580
8,358
8,744
41,682
2.5
2.5
2.5
61
21
22
104
$217
$69
$73
$120
$434.00
$138.00
$146.00
$239.33
80
128
112
320
$34,720
$17,664
$16,352
$68,736
$7.06
$6.60
$6.68
$6.78
1.1
1.1
1.1
1.1%
1.1%
1.1%
1,228,980
417,900
437,200
13,519
4,597
4,809
22,925
2.5
2.5
2.5
34
11
12
57
$217
$69
$73
$120
$238.70
$75.90
$80.30
$131.63
102
102
102
306
$24,347
$7,742
$8,191
$40,280
$7.06
$6.60
$6.68
$6.78
162
$120
$185.48
626
$109,016
$6.78
64,606
Internet Placements
Web Sites
CyclingNews.com
Bicycling.com
ESPN.com/Olympics/Cycling
ESPN.com/Sports/Endurance
Bikely.com
MapMyRide.com
MTBR.com
SingleTracks.com
Internet Totals/AVG
Cost/1,000
impressions
$5.84
$10.19
$5.84
$5.84
$10.19
$10.19
$5.84
$5.84
Total
Impressions/
month (000)
Total cost/ month No. of Months
200
$1,168
4
300
$3,057
4
100
$584
4
100
$584
4
50
$510
4
250
$2,548
4
350
$2,044
4
150
$876
4
$11,370
Total No. of
Impressions
(000)
800
1,200
400
400
200
1,000
1,400
600
6,000
Total Cost
$4,672
$12,228
$2,336
$2,336
$2,038
$10,190
$8,176
$3,504
Unique
Visitors/ month
(000)
44
131
71
71
15
73
169
43
CPM
$26.55
$23.34
$8.23
$8.23
$33.97
$34.90
$12.09
$20.37
$45,480
77
$20.96
Google Totals/AVG
$7.37
Total Clicks
Number of
per Month
Months
200
3
100
3
500
4
250
3
100
2
50
2
50
2
300
4
100
4
100
3
300
4
50
3
2,100
Total Clicks
600
300
2000
750
200
100
100
1200
400
300
1200
150
7,300
Total Cost
$2,574
$1,149
$16,080
$6,405
$504
$818
$382
$12,612
$5,032
$2,658
$4,572
$2,021
CPM (CPC)
$4,290
$3,830
$8,040
$8,540
$2,520
$8,180
$3,820
$10,510
$12,580
$8,860
$3,810
$13,470
$54,807
$7,371
Campaign Schedule
Radio
St. Louis - WXOS
Green Bay - WNFL
Des Moines - KXNO
Des Moines - KBGG
Television
The Biggest Loser
Tour de France
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June
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Newspaper
St. Louis Post-Dispatch
Green Bay Press-Gazette
Des Moines Register
Ames Tribune
May
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Magazine
Bicycling Magazine
Mountain Bike
BIKE
Adventure Cyclist
American Bicyclist
Triathlete
Mountain Bike Action
Week 2
Week 1
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