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y chnh l bc u tin bn phi thun thc trc khi bt u kinh doanh trn internet (Vui lng tn trng quyn tc gi. Khng sao chp, nh cp hay bn ni dung ebook ny. Tuy nhin bn c quyn gi tng min ph n cho bn b hay ngi thn ca mnh.

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B QUYT NGHIN CU KEYWORD HIU QU http://kiemtientrenmangaz.com

Xin cho cc bn, c l cn gii thiu mt cht! Tn ti l Nguyn Trung Hu, ti l mt Internet marketer chuyn v tip th lin kt (affiliate marketer) v l mt chuyn gia v SEO, ti u ha cng c tm kim. Mt trong s nhng am m ca ti l SEO, Search Engine Optimization, v trong cun Ebook ny, ti mun chia s cho cc bn nhng kinh nghim thc t ca ti trong sut qu trnh hc hi, sa sai v tht bi. Hi vng cun Ebook nh ny c th gip cho cc bn tit kim thi gian hn v kim c nhiu tin hn t Internet. OK, gii thiu ngn nh vy thi. Bt u i vo vn no: Nh bn cng bit, cng vic internet marketing bt u bng vic chn t kha. N chim mt phn cc k quan trng m theo nh ti nh gi l hn 70% liu bn c thnh cng v kim c tin t th trng m mnh chn hay khng. C th ni n l nhn t quan trng nht quyt nh s thnh cng trong cng vic kinh doanh online ca bn. Nu nh bn mc sai lm bc u tin ny, bn s tiu tn rt nhiu thi gian v tin bc nhng hiu qu th chng thy u, nhng nu bn chn ng keyword, c th gii s m ra trc mt bn. V trong quyn Ebook ny, ti s ch cho bn cch lm th no c th chn mt keyword ng, tim nng v hi ra tin trc khi bn bt u c gng lm SEO cho n a n ln trang 1 google. kim c tin b vo trong ti ca bn, keyword m bn chn phi tha mn 4 iu sau: 1. 2. 3. 4. C lng tm kim cao C kh nng thng mi n nh v c xu hng tng trng C mc cnh tranh thp

Ngoi ra cn mt s yu cu khc nhng ni chung, y l 4 iu quan trng nht m keyword bn chn c th tr thnh keyword vng gip bn hi ra tin hay khng?

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B QUYT NGHIN CU KEYWORD HIU QU http://kiemtientrenmangaz.com

ti ly mt v d, nu bn tm thy 1 keyword vi lng tm kim cao, cnh tranh thp nhng khng c kh nng thng mi, th bn s a n ln top google rt n gin, c lu lng truy cp nhng bn s khng th kim ra tin t n. Hay nu bn tm thy 1 keyword c kh nng thng mi cao, lng search ln nhng cnh tranh th v cng khc lit, bn phi i u vi hng trm i th cng ca khc. Kt qu l g, bn khng th no a trang web ca bn ln top google, v khng ai bit n bn mua hng c. Ti c th ly thm nhiu v d khc nhng ti ngh l bn hiu c tm quan trng ca 4 yu t trn ri, ng khng no? Tha mn 4 yu t trn, Keyword ca bn s tr thnh Keyword Vng v gip bn kim tht nhiu tin t n. OK, vy th lm th no tm thy keyword vng ca bn? Ti s cm tay ch vic cho bn, bn ch c 1 vic duy nht l lm theo ti m thi. No bt u nh. 1. Tm kim keyword c lng tm kim ln. Bt k khi no trong u bn xut hin mt tng kinh doanh g . Hy kim tra n vi cng c min ph ca Google key word tool ti a ch: http://adwords.google.com/o/KeywordTool

Giao din cng c Google Key Word

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Ch : Bn nn login vo ti khon Adword trc khi s dng cng c ny bi v google s cho bn nhiu kt qu hn nu bn login. S dng cng c tuyt vi ny ca google nh th no y? - Word or phrase: nh t kha bn chn cho th trng ngch ca mnh (niche) - Click vo Only show idea closely related to my search term - Chn quc gia v ngn ng trong Advanced options and Filter. - Click vo Exact trong Match Types gc di bn tri (ti s gii thch ti sao li chn ny sau) Sau khi thy kt qu hin ra, c th bn s hi l nh th no mi c coi l c lng search cao. Cu tr li l cng nhiu lt tm kim ti Local monthly search, y l ci chng ta quan tm nht, th cng tt. Tuy nhin, thng th lng search cng nhiu th cnh tranh cng tng theo. Cng c mt vi trng hp ngoi l nu bn may mn tm c mt th trng mu m m cha c ai khai ph. Trong hu ht cc trng hp, ti s chn nhng t kha c lng search khung Local monthly search t 500 n >3000, ch Match Types phi l exact nh. Bn phi nh rng, i vi nhng t kha c kh nng thng mi cao th ch cn 500 lt tm kim vi exact match mt thng cng cho bn kim tin t n. V gi th bn ang c cu hi l lm th no m bn bit c t kha c kh nng thng mi hay khng? C ng bn ang mun hi nh th khng no? tr li cu hi ny, chng ta cng i qua bc 2 ca qu trnh nghin cu Keyword. 2. Lm th no xc nh t kha c kh nng thng mi? Bn nn bit rng, c 2 dng keyword l keyword thng tin, t kha m ngi dng search tm kim thng tin, v keyword thng mi, t kha m ngi dng tm kim mua sn phm. Nhim v ca mt ngi internet marketer l phi tm kim xem ngi mua s dng t kha no tm kim sn phm v lin kt t kha vi nhng g m bn ang qung b.

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Thc t, bn s thy mt vi t i km vi ni dung m khch hng tm kim nh: Gi r Gim gi Bn Mua t hng Min ph Ca hng Giao hng min ph Gi c Khuyn mi

Nhng t ny s i km vi keyword m khch hng tm kim nh: o thun gi r, t lnh gim gi, hay bn tivi gi r. Ti c th ly hng trm v d nh vy. V thc t bn c nhn ra l mnh thng xuyn s dng t kha nh vy tm kim mt hng mnh mun mua khng? Nu c th xin chc mng, bn bit t kha c kh nng thng mi l th no ri ch? Nu bn bn nhng sn phm v thng tin, th nhng t i km vi keyword tm nng ca bn c th l: Kha hc Hng dn Sch Bi hc Hun luyn Chng trnh

C rt nhiu t c th i km vi t kha tim nng ca bn bin n thnh t kha thng mi. Ti xin cung cp thm cho cc bn mt cng c min ph khc dng kim tra nhng t kha c kh nng thng mi hay khng. Cc bn c th gh thm ti a ch: http://adlab.microsoft.com/Online-CommercialIntention/Default.aspx

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Ch cn nh t kha vo , chn chuyn mc v nhn GO. Microsoft s cho bn bit liu t kha ca bn c kh nng thng mi hay khng? Bn t nghin cu phn ny nh, Ti ch tp trung vo cng c Google keyword tool ca google m ti, chc l v ti yu google. Mt mo nh tng thm cho cc bn l: cc bn c th xem thm phn CPC (cost per click), chn mc Columns v chn Approximate CPC Search (CPC), gi click cng cao th c ngha l nhiu ngi mua keyword ny v do n l mt keyword c kh nng thng mi tt

CPC cng cao th keyword cng ng gi Hoc bn c th search t kha ny trc tip trn google xem c bao nhiu Adwords hin ra. Cng nhiu Adword th keyword cng ng gi.

Google adwords l phn khung mu hng v pha bn phi trang tm kim 3. Keyword tim nng c bn vng v pht trin hay khng.
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Mt iu na m tt c cc bn cn lu l cc bn phi xt xem keyword tim nng m cc bn chn c bn vng hay khng, c ngha l lng tm kim c u nhau v c xu hng tng dn qua tng thng hay khng? ti ly 1 v d, nu bn chn keyword tim nng ca mnh l: qu tng gi r ma noel th chc chn 1 iu l lng truy cp ca bn ch c vo dp noel m thi, khng ai li i search keyword ca bn vo ma h hay ma tu trng c, ng khng no? iu ny c ngha l bn ch c th kim tin vo ma noel, chc chn bn khng mun iu ny, bn mun kim tin sut c nm hn, ti ni ng bn ch. Thi di dng qu ri, tr li vn no. xc nh xem keyword m bn chn c bn vng v tng trng hay khng, Google cung cp cho chng ta mt cng c tuyt vi l Google insights for search hay c i tn thnh Google trends ti a ch: http://www.google.com.vn/trends/ hay http://www.google.com/trends/ G keyword ca bn vo ri nhn Search. Bn s thy keyword ca bn tng trng nh th no da trn biu m Google cung cp

Biu Google trends

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Nh bn thy trn hnh, ti kho st 3 t kha l: thc phm gim cn, gim cn nhanh v thuc gim cn. Da trn biu , c th nh gi keyword gim cn nhanh c nhiu ngi quan tm v c xu hng tng trng, tng t cho thuc gim cn, iu ny chng t y c th l 2 keyword bn nn chn nu bn mun cung cp sn phm gim cn cho th trng. Bn cng c th ty chnh cc thng s nh quc gia, thi gian kt qu ca google em li chnh xc v hiu qu hn trong khung Limit to Mt khi bn tm thy t kha vi lng tm kim trn google tng trng v bn vng, ng thi li c kh nng thng mi th tht tuyt vi, bn hon thnh 50% con ng tm kim th trng cho mnh. Chng ta cng i ti bc tip theo, phn tch i th xem th bn c kh nng a website ca mnh ln top 5 google khng? 4. Tm kim keyword vi cnh tranh thp Khi phn tch mc cnh tranh cho t kha, bn cn quan tm n 4 iu: 1. 2. 3. 4. S lng i th cnh tranh tht s ca bn. Page rank trung bnh ca top 10 sites trn google i vi t kha . S lng onpage SEO v backlinks ca top 10 sites . T l phn hi ca top 5 sites trn google.

2 yu cu u tin bn c th nh gi rt nhanh, nu mt keyword c s lng t cc i th cnh tranh v Page rank (PR) thp th chng ta s i su vo bc 3 v 4. Cn ngc li, bn nn chuyn sang keyword mi lng ph thi gian. Ti s i su vo gii thch tng bc 1 v cho bn nhng cng c m ti s dng thc hin cc bc nghin cu ny. 1. Phn tch s lng i th cnh tranh tht s Khi nh gi mc cnh tranh, nhiu bn thng nh t kha vo google xem th c bao nhiu kt qu hin ra v ngh rng chnh l nhng i th ca mnh. Thc ra th cng l mt nhn t cho bn thy rng lnh vc m bn chn ln th no, cng nhiu kt qu tm kim th th trng cng tim nng. Tuy nhin, nh gi chnh xc i th, bn cn tm ra nhng site tht s cnh tranh vi mnh v phn tch h. V ti s ch cho bn bit cch lm cho google
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phi ni s tht rng liu c bao nhiu i th tht s m bn phi vt qua khi quyt nh chn t kha . u tin, bn tin hnh search mt keyword bnh thng, sau ti khung URL ca trnh duyt v g vo cui a ch &start=900 v Enter.

trn ti s dng keyword v d l giam can nhanh, c tng cng 10.700.000 kt qu c hin th. Sau ti thm &start=900 vo cui a ch ca trnh duyt. V xem iu k diu g xy ra

Tht tuyt vi, google thng bo cho chng ta bit rng, tht s ch c 770 kt qu l nhng i th tht s chng ta cn quan tm m thi, khng phi l 10.700.000 kia. V ti c 1 li khuyn cho cc bn, mt th trng tt theo ti l ch nn c t 0 n 400 i th cnh tranh tht s, n s rt d dng cho cc bn a keyword ca cc bn ln top 1. Nhng gm , ch l thng s u tin m chng ta cn quan tm. gii thch ti sao, ti s ly cho cc bn mt v d, gi s t kha ca bn chn c s lng sites cnh tranh rt ln, nhng top 10 ca google l nhng trang c PR thp, t backlink th bn vn c th d dng nh bi nhng i th ny. Th nhng nu t kha bn chn c t i th nhng chm ch trn top 10 l nhng trang c PR cao ngt ngng v hng ngn backlink th ti ngh l bn s kh c th leo vo trang 1 ch ng ni n l top 5 hay top 3 ca google. Chnh v th m s lng trang web cnh tranh ch l mt nhn t trong vic nghin cu t kha ch khng phi l tt c, chng ta s cng i n bc th 2 xem th th no nh. 2. Nghin cu PR trung bnh ca top 10 sites Google
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Page Rank (PR) l iu tip theo m ti mun bn xem xt khi nh gi mc cnh tranh ca th trng. PR l g? l mt thut ton ca m google s dng nh gi v xp hng website, sites no c PR cng cao th cng c google nh gi cao v n nh. Do bn phi nghin cu xem PR ca nhng site i th nh th no. V ti chc chn vi cc bn mt iu, nu PR ca h t 4 tr ln th rt kh bn c th thay th v tr ca h trn top google. phn tch PR ca t kha m bn ang nhm ti, bn cn cng dn tt c PR ca cc site trong trang 1 google v em n chia cho 10, nu gi tr PR trung bnh t 0 n 3 th xin chc mng, iu ni ln rng bn hon ton c kh nng ng vo trang 1 nu bn lm SEO ng cch v hiu qu. phn tch PR cc bn c th s dng add-on SEO quake ca firefox. Sau khi kch hot SEO quake, v khi ng li Firefox, bn g t kha vo trang tm kim ca google v enter, cc thng s dnh gi sites s t ng hin ra trn mn hnh.

Firefox s dng SEO quake nh gi thng s PR OK, nu nh gi bc 1 v 2 l rt tt ri th chng ta cng i vo bc tip theo no. 3. On page SEO v backlinks ca top 10 sites trn Google. Khi phn tch On page SEO v backlinks, cc bn ch nn tp trung vo top 10 website ca google m thi. Bn khng cn cnh tranh vi nhng sites trang 3 hay trang 36, nu bn mun kim tin th ch nn tm cch lm sao leo ln top 10, m theo ti nn l top 5 google page 1 m ngi. iu u tin, hy nhn vo kt qu tm kim top 10, nu nh hu ht l a ch interpage (www.domain.com/page) thay v domain chnh
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(www.domain.com) th l mt tn hiu tt cho vic bn s xa ngi top v chm ch ngi th. kim tra xem cc nhn t SEO on page ca top 10 sites u tin trn google, bn cn tm hiu nhng iu sau: Keyword c nm trong th title Keyword c nm trong URL Keyword c nm trong m t Keyword c nm trong th h1 hay h2 Keyword c nm trong Alt text ca nh Keyword c nm trong lin kt Keyword c c in m, gch chn

Ti hay s dng cng c Traffic Travis tin hnh nghin cu mc ti u ha t kha ca nhng site trn top 1 google. Bn c th ti min ph ti: http://www.traffictravis.com/download Sau khi ci t, bn nh vo s ng k phin bn free m traffic travis gi qua email cho bn v bt u s dng. Tuy Traffic Travis c rt nhiu chc nng, bn c th nghin cu thm, th nhng ti ch s dng n cho mc ch xem kh nng ti u ha On page SEO ca i th l g m thi. Sau khi ng Traffic Travis, bn vo th SEO chn mc Competition, g t kha cn tm hiu vo keyword, trong phn Advanced Settings bn chn ngn ng v a im cho ph hp ri click Fetch. Sau mt hi phn tch, Traffic Travis s tr v kt qu cho bn. Click vo View Detail trong khung Report xem kt qu chi tit.

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B QUYT NGHIN CU KEYWORD HIU QU http://kiemtientrenmangaz.com

Mn hnh chnh ca traffic travis

Bng report ca traffic travis v cc i th cnh tranh v mc ti u on page SEO i vi t kha bn chn C mt iu quan trng m ti mun nhc nh bn, chnh l bn cng ti u ha SEO on page bao nhiu th backlink bn cn a website ln th hng cao cng t by nhiu. Sau khi phn tch SEO on page ca cc i th cnh tranh, chng ta i ti nghin cu xem t kha c cc trang i th SEO off page (backlinks) nh th no, y l mt phn cc k quan trng m bn khng c b qua. nh gi s lng banklinks cho keyword mt cch chnh xc v hiu qu. Ti khuyn bn nn s dng phn mm Market samurai. y l mt phn mm yu thch ca ti trong vic xc nh v nghin cu t kha.

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Phn tch t kha: giam can nhanh vi Market Samurai phn tch top 10 sites ca Google bn cn to project mi vi keyword ca bn v chn SEO competition tab. Nhp chn Generate Result v ch kt qu. Market Samurai sau khi phn tch s hin th kt qu v off page SEO ca t kha m cc trang khc ang nm gi mt cch chi tit nh bao nhiu backlinks n trang, n domain. Khng ch th, n cn cho bit cc thng s on page SEO khc nh c bao nhiu trang c indexed, liu keyword c nm trong th title, trong URL, trong m t hay th header hay khng? Mt ch l ng vi ht hong khi thy i th c qu nhiu backlink, bi v cht lng ca backlink khng nm ch nhiu hay t m ch backlink liu nm trong link, hay footer, hay slider bar, archor text ca link, banklink n t trang c PR cao hay thp. Bn c th nhp vo banklink xem bo co chi tit v kt qu phn tch c ci nhn chung nht v off page SEO ca top 10 site google i vi keyword m bn chn.
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Bn c th download Market samurai v dng th ti a ch: http://www.marketsamurai.com OK, vy l chng ta i ht bc 3, ch cn mt phn nh trong qu trnh nghin cu keyword thi. No bt u tip thi. 4. T l phn hi ca top 5 sites trn Google. Ch mt s ch dnh cho bn phn ny. Mt yu t na xp hng website trn google l ni dung trang web c hu ch cho ngi dng hay khng. Ni dung cht lng xoay quanh t kha, c nhiu hnh nh v video s gip cho khch gh thm trang ca bn li lu hn v do site ca bn cng s c th hng cao hn do thi gian ngi dng nn li 1 website cng l mt yu t nh gi th hng. C mt cng c min ph gip bn iu ny, chnh l vit nhng bi cht lng, tp trung vo ngi dng v vit cho ngi dng c, ng vit cho google c. Li Kt: Tm c 1 keyword vng kim tin trn internet l mt qu trnh di, m vic ti quan trng u tin l bn phi thun thc vic nh gi v nghin cu keyword. Vi nhng kin thc trong quyn ebook ny, cng vi cc cng c cung cp cho bn v mt cht luyn tp, bn s tm c nhng keyword vng cho mnh. Th cho nn hy dng c y v bt u thc hnh i no. Bn s hiu r hn v nhng iu ti vit trong ny.

Hi vng quyn sch ny s gip ch nhiu cho bn.

Take action and get success Nguyen Trung Hau

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