Guru Nanak Dev University

Department of Commerce and Business Management

A survey conduct by the students of MBA IV (Marketing) to know the
perception of the customers regarding the DTH service.
Name :-
Contact No:-..
Question 1 :- What is your age group ?
20-25

25-30

30-35

Above 35

Question 2: What is your locality?

Urban

Rural

Question 3: Do you use any DTH connection?

YES

NO

Question 4: If No What is the reason behind it ?

..
Question 5: If Yes Which DTH connection you are using ?
Airtel

Dish TV

TATA Sky

Videocon

Any other Specify

Question 6: Why are you using this connection?
Cost Effective

Quality

More Plans

Educational

Brand Name
Any other Specify

Question 7: Are you shifted from any other DTH ?

Yes

No

Question 8: If yes, Reason behind it ?

.

Question 9: Have you ever seen any advertisement about DTH?

Yes

No

Question 10: About which connection you have seen the Ad?
Airtel

Dish TV

TATA Sky

Videocon

Any other specify..

Question 11: Which thing you can recall about the Ad?
Celebrity

Punch line

Content

Sound Effects

Any other..
Question 12: According to you which thing can make an advertisement more effective?

.
Question 13: Any suggestions or want to add anything more?

..