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Infrastructure: Human resources: Technology: Procurement: Inbound logistics - Leasing aircrafts - Customers - Goods sales - Ticket reservations - Baggage

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Ground handling Route network

Leasing airport slots Reservation system

Young staff (Casual wear) Staff training Salary payment Computer system (Website) EcoJet engines (Eco-friendly aircraft) Airbus and Boeing aircraft fleet Flight equipment

Operations

- Routing - On-board catering - Online checkin or self-check machines - Seat allocation


2012

Outbound logistics - Baggage movements and retrieval - Rental car and hotel reservation system

Sales/Marke ting - Online advertising - Discounts and frequent promotions

Service - Inflight refreshments - Rightnow system to receive customers' feedback - Outsourcing maintenance

2011

Change

ROCE

Financial Target

Customer

Internal business process

Learning and Growth

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