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    2007-8 You'Re The Target Data

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    Jesse Franzen
    The document analyzes data on students' television viewing habits including the time of day, networks viewed, and exposure to alcohol advertisements. It shows that the majority (60.38%) of TV viewing occurs in the evening between 5-10pm and the most viewed networks are Family Channels (29%), Music Channels (13%), and ESPN (8%). Nearly a third of students (34 out of 106 total views) reported seeing alcohol ads, most frequently during evening viewing hours.

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    2007-8 You'Re The Target Data

    Uploaded by

    Jesse Franzen
    8 views8 pages
    The document analyzes data on students' television viewing habits including the time of day, networks viewed, and exposure to alcohol advertisements. It shows that the majority (60.38%) of TV viewing occurs in the evening between 5-10pm and the most viewed networks are Family Channels (29%), Music Channels (13%), and ESPN (8%). Nearly a third of students (34 out of 106 total views) reported seeing alcohol ads, most frequently during evening viewing hours.

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    2007-8 You'Re the Target Data

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    The document analyzes data on students' television viewing habits including the time of day, networks viewed, and exposure to alcohol advertisements. It shows that the majority (60.38%) of TV viewing occurs in the evening between 5-10pm and the most viewed networks are Family Channels (29%), Music Channels (13%), and ESPN (8%). Nearly a third of students (34 out of 106 total views) reported seeing alcohol ads, most frequently during evening viewing hours.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    8 views8 pages

    2007-8 You'Re The Target Data

    Uploaded by

    Jesse Franzen
    The document analyzes data on students' television viewing habits including the time of day, networks viewed, and exposure to alcohol advertisements. It shows that the majority (60.38%) of TV viewing occurs in the evening between 5-10pm and the most viewed networks are Family Channels (29%), Music Channels (13%), and ESPN (8%). Nearly a third of students (34 out of 106 total views) reported seeing alcohol ads, most frequently during evening viewing hours.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 8

    Time of Day Watching TV

    2.83%
    0.00%
    12.26% 9.43%

    Row 5
    Row 6
    Row 7
    15.09%
    Row 8
    Row 9
    Row 10

    60.38%
    w5
    w6
    w7
    w8
    w9
    w 10
    Networks Viewed

    ABC
    NBC
    CBS
    7.55% 2.83%2.83%
    Fox
    8.49%
    27.36% ESPN
    6.60%
    Family Channels
    5.66%
    Comedy Central
    5.66% 5.66% Movies
    Cartoon Network
    News Channels
    Music Channels
    N
    3.77%
    8.49% Educational Channels
    1.89%
    0.94% 12.26%
    Other
    nels
    tral

    work
    els
    els

    Channels
    Time of Day when Alcohol Ads are Viewed

    Morning 0.00%
    Afternoon 8.82%

    Night 17.65%

    Morning
    Afternoon
    Evening
    Night

    Evening 73.53%
    Morning
    Afternoon
    Evening
    Night
    You're the Target Homework Data
    Class 1 Class 3 Class4 Class 5
    Time of Day:
    Morning 5am to 8am 1 1 1 0
    MidMorning 8am to 12pm 0 0 0 0
    Early afternoon 12pm to 3pm 4 1 0 4
    Afternoon 3pm to 5pm 2 6 1 2
    Evening 5pm to 10pm 16 11 13 12
    Night 10pm to 5am 4 2 1 2

    Network:
    ABC 1 0 2 1
    NBC 4 0 2 2
    CBS 0 0 0 1
    Fox 1 0 1 1
    ESPN (any sports stations) 1 1 0 3
    Family Channels (Disney, CW, TBS, Nick) 6 8 5 6
    Comedy Central 1 3 1 0
    Movies (Cinemark, Encore, HBO) 0 3 1 0
    Cartoon Network 0 0 1 1
    News Channels (CNN, MSNBC) 0 0 1 0
    Music Channels (MTV, VH1, CMT) 5 1 3 2
    N 1 1 1 1
    Educational Channels (Discovery, PBS, TLC) 1 2 2 0
    Other 1 2 1 1

    Number of Alcohol Commercials:


    Morning
    Afternoon 1
    Evening 12 2 2
    Night 3
    total # of ads
    Networks with Alcohol Ads Viewed Students Viewing

    Comedy Central 6
    Spike 1
    Discovery 3 Viewing Comedy Central and
    Cinemark 2
    Sports 5 Viewing Sports and
    total students viewing alcohol ads 17
    Viewing Edcational Stations and
    Data
    Class 7 Team Totals

    0 3
    0 0
    4 13
    5 16
    12 64
    1 10

    3 7
    1 9
    2 3
    0 3
    3 8
    4 29
    1 6
    5 9
    0 2
    0 1
    2 13
    0 4
    1 6
    1 6
    total views 106

    0
    2 3
    9 25
    3 6
    total # of ads 34

    Students Viewing Alcohol Ads 16.04%

    Viewing Comedy Central and Seeing Alcohol Ads 100.00%

    Viewing Sports and Seeing Alcohol Ads 62.50%

    ewing Edcational Stations and Seeing Alcohol Ads 50.00%

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