QUALITY ASSURANCE:The global business of soft drinks that Coca Cola must have those systems which are

of highest standard and also focuses on the processes for ensuring consistent product quality and safety. From the very beginning of making syrups to the end of bottling and product delivery Coca Cola emphasizes on ensuring good quality. Coca cola measures key product and package quality attribute s to ensure their beverage products in the marketplace meet company requirement and consumer expectation. Coca cola has implemented ISO 9000 series and other regulatory requirement. Consistency and reliability are critical to its product quality and to meeting global requirement and company standard. After the conflict of presence of insecticides in the beverages of coca cola, now a days it is giving much more importance in checking of water supplies and other processes through the help of which it ensure the good quality and image in the consumer mind. Coca Cola also focuses on the grievance removal of both of its working personnel and consumers by any measures possible so that the brand image of Coca-Cola shouldnt deteriorate by any means.