This poster or advert was designed by coca-cola company for a campaign called Hai Yakeen.

Ho Yakeen or Hai Yakeen was a documenting series celebrating the stories of 6 individuals who are transforming Pakistan at the grassroot level. A book titled 101 reasons to live in a better Pakistan was also distributed. The book contains the story of people in our society working for a better pakistan. So basically Coca-Cola started this campaign to promote positivity in Pakistan. The symbols used in this Poster shows the optimisim and hope for a better Pakistan. The brands color red is highly crucial here which represents love, passion and happiness. Red is is a vibrant color and is very energizing , it also makes you feel brighter. The advert is also representing joy, love and happiness in Pakistan with the hearts shapes and rainbow which are encircled in this picture. This is also representing different cities of Pakistan like Faisal mosque in ISB and Minaar-e-Pakistan in LHR. It is also showing that kids are playing and are delighted and the industrialization in Pakistan which is crucial for a strong economy. We can also see the white text on the red background like used in all products of Coca-Cola. In this advert the same pattern is used like the red base and white drawing on it.