E CIR STYLE G U I D E

Joh n Si m m ons S I 52 0 : Gr aph ic D e s ign

Logot yp e D e si gn

The logo is meant represent interlocking chain links as well as doors. The doors concept is taken from the international travel aspect of the ECIR organization. The graphics could also be construed as faces interconnected by their brains (ideas).

CM YK: RGB :

4 6. 12 . 0 . 0 1 28 . 1 90 . 2 32

58.0.70.0 112.194.122

0.0.0.75 99.100.102

Ty pog r aphy

FU T U R A LI G H T a b cd e f g h ij k lm n opqrstu vwxyz A B C D E F G H I J K LM N O P Q R S TU V W X YZ 1 2 3 45 6 7 8 9 0 FU T U RA M E D IUM a b cd e f g h i j k l mno pq r st uvwx y z A BCD E F G H IJ KLM NOPQR S TU VWXYZ 1 234 5 6 7 8 9 0

F U T U R A B OL D abc d e fg h i j k l mn o p q rst u vwxyz AB C D E FG H I J K LM NOP QRST UVWXYZ 1 2 3 45 6 7 8 9 0

Lo g ot y pe S c a l a b i l i t y

.5

Freespace/S a fe Are a

3 N-heights free space

I chose N-heights as the measurement because it can be applied regardless of the size of the logo itself.

C olo r Varia n t s

T- S h ir t Desi gn