The effects of customer buying behavior on The Demi God and the Semi Evil marketing decisions to bring

customer satisfaction:
Understand factors affecting to buying behavior of customers. 1. Cultural factors. a. Culture b. Subculture c. Social class 2. Social factors. 3. Personal factors. 4. Psychological factors.

 Identify the process of customer buying behaviour Marketing decisions of FPT to attract and retain customer

 Questionnaire: 1. Gender: male / female 2. Age: Less than 20 20 30 30 40 40 50 More than 50 1. What is your monthly income? 2. What is your occupation? Banking/ Finance Student Worker Officer Others 1. Civil status 2. Do you like playing game online? Yes NO 1. Why do you play game online? To entertain To earn money To communicate 8. Do you willing to pay for game? 1. What types of game do you like? Action game Sport game Card game Arcade game Educational game

1. 1. 1. 2. 3. 1. 1. 1. 2. 3. 4. 5.

Where do you usually play games? At home At office Game online centre Internet shop How many hours per week do you play game? Do you know about the Demi God and the Semi Evil? What forms of payment do you use to pay? Bank transfer (check, credit card) Cash Online service How do you know about TLBB? Internet TV Events of Fpt Friends Which versions of TLBB do you play? Version 1 Version 2 Version 3 How much money do you spend on TLBB? How do you evaluate between TLBB and other games? 1 2 3 4 5 Do you like graphics of TLBB? Do you like the storyline of TLBB? Do you like the look of characters in TLBB?