Kinetic Nova

SUBMITTED TO : PIMA BAINS

SUBMITTED BY : SUNNY JAIN
ADMAS 2nd
SEMESTER
 INDEX
• HISTORY
• OBJECTIVE
• METHODOLOGY
• COMPETITORS
• STRATEGY
• NEW FEATURES
• MARKETING
• LAUNCH
 HISTORY
• kinetic engineering was the first
company in India to bring the
concept of personalized transport
by launching 'Luna' moped in 1974.
• Credit of making gearless scooter
first time in the country also goes to
the company.
 OBJECTIVES

SET UP AS ECONOMY SCOOTY.

TO INCREASE THE FUEL TANK CAPCITY.
TO INCREASE QUITE IMPRESSIVE
ENGINEERING FEATURES.
TO CHANGE THE PERCEPTION OF THE
BRAND IN THE MIND OF THE
CUSTOMERS.
 METHODOLOGY

1) BSEA Technique

4) SWOT Analysis

6)Technology
STRENGTH & WEAKNESS
STRENGTH

•Strong brand name

•Image of product
•A powerful strategy
WEAKNESS

•Market share negative

•Underperforming product
•Sales growth decreasing
 OPPORTUNITIES & THREATS

OPPORTUNITIES
• Capture 20% market share
• Expanding the product line
• Market leader

THREATS
• Increased intensity of competition
• Price war
• Change in consumer taste
 TECHNOLOGY
M
A
R
K
E
T
 COMPETITORS

•PLEASURE (HERO HONDA)

•DEW (HONDA)
•BADE (BAJAJ)
•ACTIVA (HONDA)
•ZING (HONDA)
•SCOOTY PEP PLUS (TVS)
MARKET SHARE 2008-
09
 STAGES FOR
RE-POSITIONING
 TARGET MARKET
• LOW INCOME GROUP

• MIDDEL INCOME GROUP

• EVERY AGE GROUP

• FAMILY LIFE CYCLE

 NEW FEATURES
•The increase in the bull horse power from 7.5 bhp to
a peak of 8.65 bhp is achieved in a large rev band of
5000 rpm to 7000 rpm.

•Largest under seat storage space – it can hold two

helmets or a whole month's groceries.

•Highly responsive brakes.

•Euro styling with attractive twin colors.

•Online service forum. 

 MARKETING
PRODUCT :

•Level of quality
•Design impacts on product
performance

PRICE :

•Cost plus profit pricing

•Price skimming
•Geographical pricing
 MARKETING
PLACE :

•Direct distribution
•One line distribution channel

PROMOTION :

•Market testing
•Improve public relation
•Good display adopted
LAUNCH

BE ONE
BE FIRST
THANK YOU