Ayanna Estelle's Resume

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Ayanna Estelle

EDUCATION The University of Texas at Austin Bachelor of Journalism Focus: multimedia

www.AyannaEstelle.com

@ayannaestelle ! ayanna_estelle@utexas.edu ! 214.592.5921

Graduated 5/2013

EXPERIENCE Rocket Red Dallas, Texas 8/2013 Present Communications Specialist/Account Coordinator Write copy to communicate key messages consistent with clients brand voice Manage social media communities to facilitate two-way online conversations Measure campaign effectiveness through analytics and competitive analysis Strategize social media and PR plans Assist account executives with management of production, client correspondence, proofing Clients: Dallas Executive Airport, Lund International, North Texas Tollway Authority Rocket Red Dallas, Texas Marketing Intern Big Brothers Big Sisters of Central Texas Austin, Texas Marketing/Development Intern Planned and updated social media to attract new volunteers Edited videos to showcase Central Texas office 5/2013 8/2013 1/2013 5/2013

UT Austin Energy Management & Innovation Center Austin, Texas 1/2012 5/2013 Student Assistant Planned monthly events to connect energy industry professionals Updated website content to inform followers Contributed articles for bi-yearly newsletter to inform sponsors on centers happenings AW Media Austin, Texas 5/2012 9/2012 Editorial Intern Wrote and fact-checked articles for monthly published Austin Woman and ATX Man magazines United Surgical Partners International, Inc. Dallas, Texas 5/2011 8/2011 Corporate Communications Intern Built and managed websites for 200 surgery facilities to improve external communications Produced onboarding video to illustrate company culture to new employees SKILLS Social Media: Curata, Facebook, Google+, Google Analytics, HootSuite, Instagram, LinkedIn, Pinterest, Simply Measured, Storify, Tumblr, Twitter, Wordpress, Youtube Marketing: AP Style, Cision, Function Point, Media Alerts, Press Releases Computer: Adobe Photoshop, Audacity, HTML, iMovie, Microsoft Office AWARDS & ORGANIZATIONS Society of Professional Journalists National Association of Black Journalists Texas Belles Event Planning Organization Henry Benjamin Decherd and Isabelle Thomason Decherd Scholarship 9/2011 Present 8/2011 Present 8/2010 8/2012 8/2011 5/2013

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