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  • Marketing For Asia. Pearson, Prentice Hall. 2003

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    9 views1 page

    Marketing For Asia. Pearson, Prentice Hall. 2003

    Uploaded by

    shafarina
    concrete

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    References William Zikmund and Michael DAmico, Marketing. 3rd ed. John Wiley and Sons. 1989.

    Sunny T.H Goh and Khoo Kheng-Hor, Marketing*Wise: An Unconventional Approach to Strategic Marketing For Asia. Pearson, Prentice Hall. 2003 http://www.cimaglobal.com/Documents/ImportedDocuments/cid_tg_strategic_analysis_tools_nov07.p df.pdf http://www.gilbertsilvius.nl/Handout%20PEST%20Analysis.pdf

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