Professional Documents
Culture Documents
Print vs. Online
Print vs. Online
(assuming 1/2
of Sunday
readers are
incremental to
daily readers)
125
123
122
121
125
125 $30 N/A
124 41 $31 $3.1
123 46 $32 $3.7
120 56 $32 $3.9
117 60 $30 $4.4
N/A 67 N/A $3.8
Pages Time Per
Unique Active Web Page Per Person Visits Per
Month Audience Reach % Views Person (hh:mm:ss) Person (in mm) (in mm)
2009 CPM Ads/pg Rev/mo Rev/uu/mo.
Jan09 74,811,622 44.34 3,725,769,971 49.80 00: 45: 58 8.48 $5.0 5 $93.1 $1.2
2008
Dec08 66,671,638 40.13 2,959,555,244 44.39 00: 42: 18 8.46 $5.0 5 $74.0 $1.1
Nov08 69,051,075 40.77 3,276,170,196 47.45 00: 45: 02 8.69 $5.0 5 $81.9 $1.2
Oct08 68,968,125 42.17 3,537,248,971 51.29 00: 49: 08 9.27 $5.0 5 $88.4 $1.3
Sep08 67,703,978 41.53 3,686,180,159 54.45 00: 49: 20 9.20 $5.0 5 $92.2 $1.4
Aug08 69,313,361 41.52 3,421,605,140 49.36 00: 43: 18 8.52 $5.0 5 $85.5 $1.2
Jul08 67,952,516 41.21 3,410,220,416 50.19 00: 44: 49 8.48 $5.0 5 $85.3 $1.3
Jun08 65,419,560 39.89 3,137,650,162 47.96 00: 40: 23 8.17 $5.0 5 $78.4 $1.2
May08 69,405,629 41.70 3,040,566,286 43.81 00: 39: 51 7.91 $5.0 5 $76.0 $1.1
Apr08 64,341,029 39.11 2,851,466,740 44.32 00: 41: 13 8.15 $5.0 5 $71.3 $1.1
Mar08 65,685,195 39.90 3,111,859,189 47.38 00: 43: 37 8.30 $5.0 5 $77.8 $1.2
Feb08 66,546,096 41.00 3,064,613,644 46.05 00: 43: 09 8.07 $5.0 5 $76.6 $1.2
Jan08 66,880,280 41.32 3,228,542,924 48.27 00: 45: 49 8.48 $5.0 5 $80.7 $1.2
2007
Dec07 63,052,143 38.20 2,888,760,593 45.82 00: 41: 57 7.83 $5.0 5 $72.2 $1.1
Nov07 62,279,018 38.88 2,939,499,698 47.20 00: 42: 20 7.94 $5.0 5 $73.5 $1.2
Oct07 63,209,003 39.77 3,240,780,669 51.27 00: 46: 44 8.59 $5.0 5 $81.0 $1.3
Sep07 58,160,770 36.96 2,836,328,492 48.77 00: 43: 44 8.15 $5.0 5 $70.9 $1.2
Aug07 59,278,593 37.42 2,828,613,489 47.72 00: 41: 52 8.22 $5.0 5 $70.7 $1.2
Jul07 59,635,245 37.05 2,735,019,015 45.86 00: 40: 07 8.00 $5.0 5 $68.4 $1.1
Jun07 58,624,422 36.74 2,507,508,944 42.77 00: 39: 55 7.55 $5.0 5 $62.7 $1.1
May07 60,252,458 37.78 2,726,832,647 45.26 00: 40: 16 7.91 $5.0 5 $68.2 $1.1
Apr07 58,680,127 37.40 2,761,303,356 47.06 00: 42: 01 8.01 $5.0 5 $69.0 $1.2
Mar07 59,596,337 37.74 2,987,841,885 50.13 00: 44: 09 8.56 $5.0 5 $74.7 $1.3
Feb07 58,762,875 37.47 2,827,940,729 48.12 00: 43: 33 7.94 $5.0 5 $70.7 $1.2
Jan07 58,897,922 37.56 3,149,859,906 53.48 00: 49: 11 8.67 $5.0 5 $78.7 $1.3
2006
Dec06 56,013,742 34.68 2,688,692,759 48.00 00: 42: 55 7.80
Nov06 58,129,985 36.33 2,792,081,066 48.03 00: 41: 59 7.93
Oct06 58,717,539 37.18 2,975,449,790 50.67 00: 44: 04 8.16
Sep06 58,186,363 37.03 2,781,408,028 47.80 00: 42: 01 7.94
Aug06 57,962,930 37.23 2,779,654,273 47.96 00: 43: 17 8.21
Jul06 54,649,433 35.29 2,550,837,300 46.68 00: 39: 19 7.92
Jun06 54,499,768 34.99 2,532,263,431 46.46 00: 39: 10 8.01
May06 56,490,054 36.55 2,555,477,529 45.24 00: 39: 38 7.94
Apr06 53,943,322 35.13 2,467,046,455 45.73 00: 39: 40 7.90
Mar06 57,891,526 37.61 2,725,803,499 47.08 00: 40: 19 8.07
Feb06 53,852,860 35.69 2,545,631,675 47.27 00: 40: 14 7.96
Jan06 56,514,236 36.59 2,693,921,202 47.67 00: 42: 16 8.17
2005
Dec05 52,406,635 34.44 2,352,773,119 44.89 00: 40: 39 7.75
Nov05 55,341,440 36.29 2,468,267,202 44.60 00: 40: 23 7.52
Oct05 53,137,506 34.95 2,657,141,982 50.01 00: 45: 14 8.18
Sep05 47,378,321 31.87 1,925,737,160 40.65 00: 37: 52 7.41
Aug05 47,452,991 31.51 1,921,053,958 40.48 00: 36: 40 7.31
Jul05 43,070,526 28.68 1,728,956,708 40.14 00: 37: 49 7.41
Jun05 42,015,818 27.68 1,683,315,586 40.06 00: 37: 12 7.56
May05 43,704,725 29.54 1,635,119,778 37.41 00: 35: 54 7.38
Apr05 41,760,176 28.77 1,654,303,031 39.61 00: 37: 55 7.62
Mar05 43,677,542 29.09 2,090,867,328 47.87 00: 39: 19 7.47
Feb05 40,172,333 27.46 1,510,944,378 37.61 00: 37: 16 7.10
Jan05 43,329,665 28.98 1,643,578,850 37.93 00: 37: 12 7.22
2004
Dec04 38,969,158 26.04 1,414,249,638 36.29 00: 34: 23 6.91
Nov04 42,522,496 28.54 1,526,845,007 35.91 00: 35: 05 6.99
Oct04 41,962,179 28.38 1,623,915,738 38.70 00: 39: 22 7.28
Sep04 40,898,804 27.99 1,618,991,565 39.59 00: 37: 55 7.26
Aug04 41,004,015 27.73 1,667,201,590 40.66 00: 36: 22 6.96
Jul04 39,796,414 27.11 1,382,536,514 34.74 00: 33: 03 6.89
Jun04 39,607,151 26.55 1,340,093,592 33.83 00: 32: 11 6.80
May04 40,559,902 26.56 1,543,192,579 38.05 00: 33: 52 7.27
Apr04 41,174,593 26.85 1,619,901,663 39.34 00: 36: 14 7.33
Mar04 42,349,319 27.51 1,757,507,735 41.50 00: 37: 39 7.67
Feb04 41,746,655 27.53 1,689,172,560 40.46 00: 35: 52 7.05
Jan04 41,445,617 27.51 1,749,957,171 42.22 00: 38: 09 7.45