World Tourism Forum Lucerne 2013 - Green Growth, Talents and New Marketing

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Green Growth, Talents and New Marketing

PHILIPP RIES, INDUSTRY LEADER, GOOGLE SWITZERLAND, 19.4.2013

www.google.com/green

Our rst datacenter

Our second datacenter

Half the energy


Facilities Servers
(buildings that house the servers) (computers that do all the processing)

Electricity use

Typical data center

Google data center

33% renewable energy

Our current datacenters

Commuting Googlers

Hiring and retaining talents

www.google.com/about/jobs/lifeatgoogle/hiringprocess/

My favorite Google tool:


google.com/moderator

Marketing trends
Analyzing capacity (on and oine) All devices Video Relevancy is increasing

Google - vertraulich. Vervielfltigung nicht gestattet. 14

Consumers take a multi-device path

Jan-09 Jan-10 Jan-11 Jan-12 Jan-13

>4 Billion
Hours/Month

Jan-09 Jan-10 Jan-11 Jan-12 Jan-13

1 Billion
Monthly Viewers

Jan-09 Jan-10 Jan-11 Jan-12 Jan-13

72 Hours
Uploaded/Minute

What does it all mean for you?

Thank you
PHILIPP RIES, INDUSTRY LEADER, GOOGLE SWITZERLAND

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