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Michigan Ave 4G World Event Plan DRAFT 10.9.12
Michigan Ave 4G World Event Plan DRAFT 10.9.12
30, 2012
4G World is an event covering a broad ecosystem of next-generation technologies and business models that power the mobile Internet industry and economy. The four-day conference includes speakers from AT&T, Google, Sprint, T-Mobile, Verizon, and several other industry thought leaders, operators and analysts. DATES: LOCATION: AT&T SPEAKERS: Monday, Oct. 29 Thursday, Nov. 1 McCormick Place, 2301 S. Lake Shore Drive, Chicago, IL 60616 Kris Rinne Operator Keynote: Presentation Title TBD -Tuesday, Oct. 30, 11:15-11:45 a.m. Panelist: Tech Roadmap for LTE Advanced -Tuesday, Oct. 30, 2:45-3:45 p.m. Monday, Oct. 29 panels (spectrum licensing) Wednesday, Oct. 31 panel (M2M) Tuesday, Oct. 30 panel (LTE Advanced) Wednesday, Oct. 31 panel (DAS)
PROPOSED EVENT OUTLINE: 7:00 a.m. 7:05-7:15 a.m. Light breakfast/refreshments available (funded by John Kampfe) Welcome from Kent Mathy at the Brand Entrance
--Overview of store, brand experience --Outline of key store sections, unique features --Hand out store maps (infographic)
7:15-8:00 a.m.
Store exploration
--Media are able to browse the store, check out what interests them --Retail employees on hand in each section to answer questions, provide demos Experience Platform The Gallery Lifestyle Boutiques Explorer Lounge
Attendees depart to return to McCormick Place Shuttle provided by 4G World organizers (confirming details) 4G World welcome, keynotes begin at McCormick Place Michigan Avenue store opens to the public