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    Online advertising: Heterogeneity and conflation in market design. American Economic Review 100 (2), 603-07. Lewis, R. A., J. Rao, and D. Reiley (2011). Here, there, everywhere: Correlated online behaviors can lead to overestimates of the effects of advertising.

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    Online advertising: Heterogeneity and conflation in market design. American Economic Review 100 (2), 603-07. Lewis, R. A., J. Rao, and D. Reiley (2011). Here, there, everywhere: Correlated online behaviors can lead to overestimates of the effects of advertising.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    Measureabiltiy and Online Ads.40

    Uploaded by

    dejannikolovski
    Online advertising: Heterogeneity and conflation in market design. American Economic Review 100 (2), 603-07. Lewis, R. A., J. Rao, and D. Reiley (2011). Here, there, everywhere: Correlated online behaviors can lead to overestimates of the effects of advertising.

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    Levin, J. and P. Milgrom (2010, May). Online advertising: Heterogeneity and conation in market design.

    American Economic Review 100 (2), 60307. Lewis, R. A., J. Rao, and D. Reiley (2011). Here, there, everywhere: Correlated online behaviors can lead to overestimates of the eects of advertising. In International World Wide Web Conference. Osur, A. (2012). The Forrester Wave: Interactive attribution vendors, q2 2012. Forrester White Paper. Reisinger, M. (2012). Platform competition for advertisers and users in media markets. International Journal of Industrial Organization 30 (2), 243252. Tucker, C. (2012). Social advertising. Mimeo, MIT . Varian, H. (2007). Position auctions. International Journal of Industrial Organization 25 (6), 11631178.

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