H.-B. Kittlaus, InnoTivum, Rheinbreitbach, Germany; P.N.

Clough

Software Product Management and Pricing

Key Success Factors for Software Organizations

Focuses on the strategic and management topics in order to optimize long-term success The authors discuss all sales channels Discusses how to establish and coordinate the support structure
Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

2009

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Hardcover
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