SOCIAL MEDIA AND REAL ESTATE

Overview
1. 2. 3. 4. 5. 6.

Social Media Data Competitors Usage of Social Media Tips for Effective Social Media To Be Determined: Social Media Usage Personal Twitter Accounts Quantifying Success

Social Media Statistics

Twitter: 500 million total users Facebook: 1 billion users Americans spend 3x as much on social media as on

email. 7.6% of time on email 23% of time on social networks

Competitors: Twitter

Agencies Corporate Realty @CorporateRealty

Followers 473

Following 766

Tweets 352

Saurage-Rotenberg 298 @BatonRougeCRE Beau Box CRE @BeauBoxRE Latter & Blum: NAI @LatterBlumNAI 283

355

3,696

233

291

210

21

11

Latter & Blum: 59 NOLA @LatterBlum CJ Brown: Latter & 16 Blum @CJBrownLB

19

56

49

Twitter: Followers
Agencies Locals Local Business Local/ National News Agencies Agents Real Estate News

Beau Box CRE Corporate Realty Latter & Blum: BR Latter & Blum: NOLA SaurageRotenberg

Twitter: Following
Agencies Local s Local Local/ Busines National s News Agencie s Agents Real Estate News Politics Local Sports

Beau Box CRE Corporate Realty Latter & Blum: BR Latter & Blum: NOLA SaurageRotenberg

Twitter: Tweets
Agencies Internal/ Promotional Local/ National News Local Sports News Holiday Greetings/ Personal Beau Box CRE

Corporate Realty Latter & Blum: BR Latter & Blum: NOLA SaurageRotenberg

Competitors: Facebook

Agencies Latter & Blum

Likes 625

Pages Liked 2 Real Estate 0 44 National/Local News/Local Companies/Real Estate Corporations 29 National News Local Companies

Joined September 2012

CJ Brown: Latter & 288 Blum Beau Box CRE 219

September 2012 November 2010

SaurageRotenberg

146

September 2010

Corporate Realty

116

52 November 2011 NOLA Companies Local Sports

Facebook: Posts
Agencies Internal/ Promotion Local/ National News Local Sports News Holiday Greetings/ Personal

Beau Box CRE

Corporate Realty Latter & Blum

CJ Brown: Latter & Blum SaurageRotenberg

Examples of Categories
Local Business: Raising Canes InRegister Magazine Clothing Stores National News: Forbes Bloomberg Times Local News: WAFB Advocate Times Picayune Local Sports: Saints LSU Real Estate Agencies: Jones Lang LaSalle Keller Williams NAI Real Estate News Wall Street Journal Real Estate National Association of Realtors Politics: US Chamber Politicians

Tips for Effective Social Media

Follow/Like:
National/Local News outlets Real Estate News/Fellow Agents Local Businesses Interested Locals (Follow back who follows you) Local Sports

Tweets/Posts:
National/Local News Articles Internal: Success Stories/Philanthropy/Promotions Friendly Greetings- Holiday

Tips for Effective Social Media cont.

Be Consistent and Active
Quality over quantity

Reach out to people who contact you Be friendly/approachable:

Holiday Greetings
Be yourself

To Be Determined: Posting Listings

Do we want to post our listings on Facebook and/or

Twitter?
If no: Only post to company website If yes:
Twitter: Post the listing to the main account (@BeauBoxRE) and agent will be tagged.
Do we want to allow agents to post their listings on their individual accounts?

Facebook: Post the listing to main page (Beau Box Residential and Commercial Real Estate) and tag agent/post contact info.

To Be Determined: Links on Website

Do we want to add links on the website connecting to the

Facebook and Twitter pages? When viewer clicks the tab on the page, they will be directed to the companys pages, attracting more likes/ views. Will look like this:

Personal Twitter Accounts

If you have a personal Twitter handle: Post appropriately and professionally

Be active and consistent (at least 1-2 posts a

week)
Do not publish and disappear Follow @BeauBoxRE and I will follow you back (appear as a team)

If account is linked to Beau Box (company photo/bio) Unprotect your tweets (be available)

How to Measure Success

Facebook: Insights
Total Likes Friends of Fans (who see posts) People talking about this (likes/comments) Weekly Total Reach

Twitter Klout
Klout score Influential posts

How Other Real Estate Agencies Handle Social Media?

Jones Lang LaSalle Team of four who control the companys Facebook Twitter, YouTube channel, LinkedIn, and Google+ Century 21 Team of 7 who update companys Facebook, Twitter, Blogs, and Instagram

Want something on Facebook or Twitter?

If you have a listing, story, or photo you want on our

Twitter or Facebook pages, email Helen Butts at: helenb@beaubox.com

Feel free to email questions or concerns.