reveal

PUBLIC RELATIONS

Manship School of Mass Communication 221 Journalism Building Baton Rouge, LA, 70803 225-578-2336

News Release
FOR IMMEDIATE RELEASE May 1, 2013 FOR MORE INFORMATION, CONTACT: Brittany Titone Strategy director Reveal PR 717-606-3300 btiton@tigers.lsu.edu

Reveal PR uses SCVNGR to promote BRAC BATON ROUGE, La. The Baton Rouge Area Chamber teamed up with a group of 18 mass communication students from LSU to attract potential residents to Baton Rouge using the new geolocation-based mobile application, SCVNGR. SCVNGR allows users to participate in challenges at various locations in a particular area. This new app uses gamification, which engages and connects users by allowing check ins at the locations as well as the opportunity to earn rewards. The group of mass communication students used SCVNGR to create treks, or online scavenger hunts, for BRAC at no cost due to a grant earned specifically for their public relations writing course. This service-learning based course is the only class in the country that was able to use the $10,000 trek completely free. The group Reveal PR consisted of members, Helen Butts, Brittany Titone, Regan Sobiesk and Alex Fish. These students were responsible for promoting BRACs Creative Capital of the -more21

BRAC partners with LSU class

South as well as the unique opportunities Baton Rouge has to offer. Their trek, Uncover BR, offers 10 different challenges at several Baton Rouge locations, including Mike the Tigers Cage, The Shaw Center for the Arts, Town Square and other exciting attractions in the area. BRAC is thrilled to add these SCVNGR treks to our promotion of the Baton Rouge area as the Creative Capital of the South. Even long-time residents will learn about new exciting places in our area from taking one of these little journeys, said BRACs director of talent development, Julie Laperouse, The students in this service-learning course were able to gain invaluable experience by helping a local nonprofit organization. The Uncover BR group has worked hard in their partnership with BRAC to find hidden gems in the Baton Rouge community and promote them using SCVNGR. This type of real-world experience in creating mobile promotions and working for a nonprofit client sets them apart from their PR peers, said Dr. Copple-Moore, assistant professor at the Manship School of mass communication at LSU. The Baton Rouge Area Chamber is dedicated to fostering a strong, growing economy throughout the nine-parish Baton Rouge area by serving as the primary advocate and change agent for the regions business community. BRACs Creative Capital of the South campaign strives to promote the Baton Rouge as an area that celebrates innovation, research and development, entrepreneurship and arts and culture. For more information on the student-run PR firm, Reveal PR, their campaign progress, contact strategy director, Brittany Titone at btiton1@lsu.edu. -###-

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