A STUDY ON FACEBOOKPROPOSAL

Agenda

Scope Objective Rational

Timeline of Methodology the project

GROUP 6
AkhileshKatragadda Amit Shivastava Pervez Ahmed Rik Rakshit Ritu Kapse Vikalp Bhardwaj

Rational for taking the project

Social media marketing drives businesses today. The cost involved is very less.

The reach is enormous.

There is a huge potential with a lot of users online. It is still very dynamic and in a growing phase. It provides an additional channel to reach the target audience.

Objective of the Study

To find the factors of addiction of people to facebook. To find how businesses create brand awareness through social

media.
Business development through social media.

Scope of the study

We will restrict the study of social media to Facebook. The study of brand awareness and business development will be

done for web based e-commerce business (only click)

Methodology
Facebook Addiction Brand awareness and brand recall Business development
Primary Research FGD(students, working professionals)

Primary research Secondary research Expert Interview

Web analytics Likes, shares, people talking about this Traffic report

Expected Outcome
People use facebook to stay updated with the latest happenings and

trends.
Facebook is increasing brand awareness of a business and this

results in business development.

TIMELINE of the PROJECT

Week 1
FGD within the group Questionnaire design for Phase 1, Phase 2, Phase 3

Week 2

Primary Research Web analytics data. Expert interview.

Week 3

FGD (student, working professional) Traffic report Co relate the primary and secondary research data.

Evaluation and Review.

Week 4