Product Name: Skittles (Original)

Target Group: Youth and Young Adults aged 13-30

Brief History:
S|''|os vo:o :s' uudo |, u |:'s| .cupur, r !'74 urd r':cdu.od r '|o U.S.
r !'7' us ur upc:'. S|''|os |oqur |orq uuru|u.'u:od r '|o U.S. r !'o2
urd u:o .u::or'|, uudo |, ':q|o,, u dvscr c| |/|S Sru.||ccd, ||C. cdu,,
uc:o '|ur 200,000,000 rdvduu| S|''|os u:o uudo ou.| du,. |o :s' vo
uvc:s, |oucr, |uo, c:urqo, s':uv|o::, urd q:upo, :ouur '|o ucs' pcpu|u:.
Big Idea:
|:osor'|,, u|| '|o uvc:s r u qvor pu.|uqo c| S|''|os u:o uxod 'cqo'|o:, urd
cr.o '|o |uq s cporod ' s rc' :oud|, :osou|od. 'cu|dr' ' |o r.o 'c |uvo
,cu: S|''|os sc:'od urd pu.|uqod |, .c|c: 'cu|dr' ' |o r.o 'c sou| r '|o
|:os|ross c| ,cu: |uvc:'o |'o szod svoo's |o:|ups cr |crdu, ,cu rood
u |''|o surs|ro 'c s'u:' ,cu: voo| sc ,cu q:u| '|o |cx c| |oucr S|''|os. Cr
uosdu, ,cu vur' 'c |oo| :oqu| sc ,cu :ou.| |c: '|o |cx c| q:upo S|''|os, o'..
|r '|o :odosqr, '|o !4 cz. pu.|uqo c| S|''|os v|| .crss' c| u .c||o.'cr c| vo
suu|| pu.|uqos c| .c|c: sc:'od .urdos, |urd|od r u |u:qo p:uu:, pu.|uqo
v'| u :ousu||o sou|. |o suu|| so.crdu:, pu.|uqos v|| |o .u:vod |cxos,
s',|s||, rdvduu|zod |c: ou.| .c|c:. |c'| '|o p:uu:, urd so.crdu:, pu.|uqos
v|| r.c:pc:u'o p|us'. vrdcvs sc pc:'crs c| '|o .cr'or's uu, |o soor urd
|o.cuo ur r'oq:u| pu:' c| '|o vsuu| uppou| c| '|o p:uu:, pu.|uqo dosqr.
RedesignPlan
skittles

The new plastic window, appealing design, and the sorted colors will attract
the younger generations attention and eye. This and the new magazine ad will
increase awareness and thus increase sales.
Colors
Fonts: Marketing
C|`K. 0 o7 ! 0
|C|. 2o' 72 o
|ur'cro. !7o: C
|ox. =o|4o:
C|`K. :7 7: 0 0
|C|. !2' o: !o
|ur'cro. 2:oo C
|ox. =o!::uo
C|`K. :' 0 o: 0
|C|. !!2 !'o '2
|ur'cro. o0 C
|ox. =70.!:.
C|`K. 0 24 7! 0
|C|. 2:4 !'o 'o
|ur'cro. !4! C
|ox. =|o.2
C|`K. 2 ' '7 0
|C|. 2:: 222 22
|ur'cro. !'7 C
|ox. =||do!
Futura Heavy
Futura Medium
Futura Light
|o |cd, .cp, s|cu|d |o |u'u:u |q|'
|o'voor !0 urd !2 p's. '|o:o
oup|uss s|cu|d |o usod, '|o |cr'
szo v|| :ouur '|o suuo v'| Futura
Medium. |oudrqs Futura Heavy)
urd Su||oudrqs Futura Medium)
s|cu|d |o |o'voor !4 urd ! p's.
StyleGuide
Light Strawberry
Light Grape
Light Orange
Light Lemon
Light Lime
C|`K. ! '' '7 0
|C|. 2o7 2o o
|ur'cro. 4o: C
|ox. =od!.24
Rich Strawberry
C|`K. 0 o: o4 0
|C|. 2:2 !7 74
|ur'cro. !4o C
|ox. =|.|040
Rich Orange
C|`K. : 20 !00 0
|C|. 24o !'' !7
|ur'cro. 7404 C
|ox. =|o.7!!
Rich Lemon
C|`K. 7o !: !00 2
|C|. ! !:: :o
|ur'cro. o2 C
|ox. =od'|o:
Rich Lime
C|`K. 74 '' ' !
|C|. !04 4 !o4
|ur'cro. :2 C
|ox. =o2oo
Rich Grape
Fonts: Packaging
Harry Thin
Arial Black
Arial
|cqcs urd 'uq|ros cr pu.|uqrq
s|cu|d u'|zo Harry Thin v'| |cr' szrq
'c su' '|o pu.|uqo urd p|u.ouor' ,us'
u|cvo pu.|uqo vrdcvs. C'|o: .cp,,
rq:odor's, ru':'cru| |u.'s, c: do'u|s
s|cu|d |o v:''or r Arial, or Arial
Black v|o:o oup|uss s roodod.
skittles

Logos
|o .c|c: |cqc v|| |o usod r rou:|, u|| |c:us c| p:r'. |o q:o,s.u|o |cqc
s|cu|d cr|, |o usod v|or ro.ossu:, |c' |:r', |ux, o'..}. Srq|o .c|c: |cqcs
.c::o|u'rq v'| S|''|o .c|c:s s|cu|d |o p|u.od cr so.crdu:, pu.|uqrq rc'
r'ordod |c: rdvduu| su|o. |o uu|'.c|c: |cqc usod |o:o s|cu|d |o usod
cr '|o p:uu:, pu.|uqrq urd r ucs' uu:|o'rq. |o p|u.ouor' c| |cqcs cr
pu.|uqrq s|cu|d |o rc |oss '|ur !,4 urd rc uc:o '|ur !,2 u|cvo '|o
vrdcvs, us ||us':u'od r '|o u''u.|od pu.|uqo dosqr urd p:cdu.' p|c'cs.
StyleGuide
skittles

PackageDesign
Primary Packaging
ProductPhotos
skittles