PUBLIC RELATIONS

211 Journalism Building Baton Rouge, LA (985) 285-1799 afish3@lsu.edu

LSU students work with BRAC and SCVNGR

Public relations group uses SCVNGR to engage users throughout city
Baton Rouge, LA April 23, 2013 12:00 p.m. News Facts A group of public relations students from the Manship School of Mass Communication at Louisiana State University are working with the Baton Rouge Area Chamber to create a SCVNGR trek, named Uncover BR, which will guide users to some of the citys best sites and unique opportunities. The project is an assignment that is part of the students MC4001 class at LSU, taught by Dr. Jensen Moore-Copple. Reveal PR promotes BRAC and the Uncover BR trek through their Twitter and Vine accounts. The trek was created last week and is now available for users to participate. Completing all the challenges in the trek gives users with real world awards like discounts and coupons throughout the city. Quotations BRAC is thrilled to add these SCVNGR treks to our promotion of the Baton Rouge area even long-time residents will learn about new, exciting places in our area from taking one of these little journeys. BRAC Director of Talent Development, Julie Laperouse I feel so lucky to have this opportunity to work with BRAC on this SCVNGR trek. Learning what attracts and engages people has helped me grow so much through this project. Writing director for Reveal PR, Alexandra Fish The Uncover BR group has worked hard in their partnership with BRAC to find hidden gems in the Baton Rouge community and promote them using SCVNGR. This type of real-world experience in creating mobile promotions and working for a nonprofit client sets them apart from their PR peers. Assistant professor of strategic communication, Dr. Jensen Moore-Copple

Students work for BRAC

About Reveal PR is a student run public relations agency created in the MC4001 class at LSU, taught by Dr. Jensen Copple-Moore. The Baton Rouge-based group consists of four members: Alexandra Fish, writing director; Helen Butts, account liason; Regan Sobiesk, design director; and Brittany Titone, strategy director. For more information about the agency and what theyre up to, visit their Twitter or Vine. Multimedia

(photo from brac.org)

(photo from scvngr.com)

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Related Links Baton Rouge Area Chamber SCVNGR Louisiana State University Manship School of Mass Communication Dr. Jensen Moore-Copple Keywords BRAC, LSU, SCVNGR, Manship School of Mass Communication, PR, MC4001, MooreCopple For more information, contact Alexandra Fish at afish3@lsu.edu or at (985) 285-1799. ###