Professional Documents
Culture Documents
Lifebuoy Hand Wash: Pummy Wadhawan Rashi Waraich Priyanka Gurung Ishpreet Singh Bagga Bba 4 Sem
Lifebuoy Hand Wash: Pummy Wadhawan Rashi Waraich Priyanka Gurung Ishpreet Singh Bagga Bba 4 Sem
Pummy Wadhawan Rashi Waraich Priyanka Gurung Ishpreet Singh Bagga BBA 4th sem
Lifebuoy hand cleaners use only natural active ingredients and leave the skin feeling refreshed Remove stubborn dirt, grime, oil, grease, and other hand soiling
Trap and remove toxins and contaminants from the skin.
Use only natural active ingredients. Leaves hand clean , fresh and feeling good.
COMMUNICATION MIX
Kiosks at mall
Hoardings
Print Media a) b) c) Online marketing:Emails Social Advertisement. Blogs.
LAUNCH
INTRODUCTION
The Lifebuoy will introduce lifebuoy sensitive hand wash for better protection from germs. The Sensitive hand wash delivery to customers in India starts in January,2014 The Sensitive hand wash of lifebuoy made for all the classes and it is affordable.
PRICING STRATEGY
The Lifebuoy sensitive hand wash will be launched in the market with the price range of 25-30
The price tag was not fixed by Lifebuoy group , it was the word of mouth of people which fixed that range.