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Ajanta
Ajanta
Submitted by: Shobha Anand Sandeep Kaur Shafaq Ansari Anupam Batra Vinod Gangwar Neeraj Singh
Team Contribution
Data Collection and Onfield Research: Anupam Batra Neeraj Singh Vinod Gangwar
Owned by: Ahuja Family Started in : 1986 Currently Headed by : Mr. Ram Avtar Ahuja Mr. Amit Ahuja No of Retail Chains: 7
Questionnaire
Location:
Q: How Many chains of ajanta and awadh stores do you have? A: 7 stores located atChauki Chauraha, Model town, Pilibhit Bypass, Green Park, Janakpuri, Mahanagar, Shyamatganj. Q: What is your Strategy in selecting store location? A: Customer Traffic Area-70% Facilities Available-30%. Q: Is Your Layout (Display of Merchandise) same at all stores? A: It depends upon the store area available.
Merchandise Management
Q: Do you provide any kind of training to your employees? A: Yes, they are all trained on the job and contractually supervised. Q: How do you Maintain your inventory? A: Separate inventory in each store depending on demand.
Q: How do you promote your product? A: The Name is a Brand. Q: Do you follow any kind of strategy during festivals and other occasions? A: Yes Shamians and Tents are put up for Sweet Sale.
Managing a Business
Q: Do you provide outdoor or onsite catering for the local or outstation events? A: No Q:What do you do to maintain quality(in terms of ingredients, hygiene, freshness) at all stores? A: Training Supervision Compliance