Live Project With Coromandel International

Duration: Two months Number of students: 2

Location: Any state from Northern and Southern zone of India (One from each zone)

First Year

Second Year

Male

Female

Other requirements: Students 1. should have good communication skills in English and Regional Languages 2. having Agriculture background / agricultural experience will be preferred Brief Description of Work: Impact assessment of the BTL activities on farmers umbrella brand perceptions & purchase decisions. Objectives:
1. Assess the perceptions relating to overall umbrella/corporate brands of various Agrochemical majors 2. Assess the role of BTL activities that framed the farmer's perception with respect to Umbrella brands 3. Measure the impact of Umbrella brand's influence on Crop chemical purchase decisions 4. Understand the role of BTL activities in the extent of awareness creation for different brands 5. Rate the BTL activities in terms of creation of interest among farmers with reference to brands 6. Rank the companies in terms of effectiveness of BTL activities in brand communication 7. Understand the most effective series of BTL activities leading to high probability purchase among farmers

The project will be executed under the supervision of Coromandel International executives. Learning: Questionnaire Design Data collection and processing Data Analysis Reporting

Based on the quality of work Coromandel International may issue a certificate of merit / appreciation. Stipend: Minimum Rs. 5,000 (Rs. Five Thousand only) per month and travel allowances as per the company policy
Contact: Mr. Anil Kudambal 040-27730039 or 0795 / 789 350 6979 anil@nmore.co.in

# 206/A, 1st Floor, 4th Cross, Trimoorthy Colony, Mahendra Hills, East Marredpally, Secunderabad 500 026 For more information about us please visit: www.nmore.co.in