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  • Swot Analysis Ford Figo Strength

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    Gayaz Sk
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    Ford Figo is a compact car that is easy to drive in cities and has an attractive kinetic design with multiple variants at a relatively low price. It has excellent brand visibility but is only sold in a few countries in the highly competitive hatchback segment, which limits its market share. However, opportunities exist to expand sales due to growing global automobile markets and incomes that could attract middle-income families to its affordable price. Threats include increasing fuel costs and competition from other automakers as well as public transportation. Its main competitors are the Volkswagen Polo, Chevrolet Beat, Maruti Swift, Hyundai Santro, Hyundai i10, Maruti Alto, and Maruti Ritz.

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    SWOT analysis of Ford Figo

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    SWOT Analysis

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    Ford Figo is a compact car that is easy to drive in cities and has an attractive kinetic design with multiple variants at a relatively low price. It has excellent brand visibility but is only sold in a few countries in the highly competitive hatchback segment, which limits its market share. However, opportunities exist to expand sales due to growing global automobile markets and incomes that could attract middle-income families to its affordable price. Threats include increasing fuel costs and competition from other automakers as well as public transportation. Its main competitors are the Volkswagen Polo, Chevrolet Beat, Maruti Swift, Hyundai Santro, Hyundai i10, Maruti Alto, and Maruti Ritz.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    34 views1 page

    Swot Analysis Ford Figo Strength

    Uploaded by

    Gayaz Sk
    Ford Figo is a compact car that is easy to drive in cities and has an attractive kinetic design with multiple variants at a relatively low price. It has excellent brand visibility but is only sold in a few countries in the highly competitive hatchback segment, which limits its market share. However, opportunities exist to expand sales due to growing global automobile markets and incomes that could attract middle-income families to its affordable price. Threats include increasing fuel costs and competition from other automakers as well as public transportation. Its main competitors are the Volkswagen Polo, Chevrolet Beat, Maruti Swift, Hyundai Santro, Hyundai i10, Maruti Alto, and Maruti Ritz.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    SWOT Analysis FORD FIGO Strength 1.A compact and small car easier to drive inside cities 2.

    Kinetic aerodynamic design which makes it attractive 3. Relatively low price tag and high quality 4. Available in multiple variants according to customer needs 5. Excellent brand visibility and a popular car in the segment Weakness 1.Ford Figo is sold only in a few countries 2. Hatchback segment is extremely competitive hence limited market share Opportunity 1.Expanding global automobile market 2.Increasing per capita income 3.Attractive for middle income families due to low price Threats 1.Increasing fuel costs 2.Competition from other automobile giants 3.Public transport Competitors 1.Volkswagen polo 2.Chevrolet Beat 3. Maruti Swift 4. Hyundai Santro, 5. Hyundai i10, 6. Maruti Alto, 7. Maruti Ritz

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