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مقدمة فى العلاقات العامة للدكتور محمود يوسف مصطفى عبده
مقدمة فى العلاقات العامة للدكتور محمود يوسف مصطفى عبده
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(2) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Effective
Public Relations, 7th ed (New Jersy: Prentice - Hall International Inc,
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(16) Bertrand R. Confield and Frazier H. Moore, Public Relations
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(19) Lawrence W. Nolte, Op.cit, p. 1.
(20) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Op.cit., p. 4.
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(23) Rodney Bennett, Inside Journalism (London: Peterown Ltd, 1976)
p. 220.
(24) Denis McQuail, Aspects of Modern Sociology: Social Process:
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(29) Op.cit., p. 31.
(30) Norman Stone, How to Manage Public Relations: Practical
Guidelines for Effective Public Relations Management (Cambridge:
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(35) James E. Gruning and Toded Hunt, Managing Public Relations, 3rd
ed (New York: C. B. S College Publishing, 1984) p. 223.
(36) Rodney Bennett, Op.cit., p. 220.
(37) James Mac Groger and Jack Walter Peltason, Covernment by the
People: The Dynamics of American National Government , 6th ed
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(38) Rodney Bennett, Op.cit., p. 220.
(39) David Wainuright, Journalism, 3rd ed (London: Northumperland
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(40) Marvin E. Shaw, Group Dynamics: The Behaviour Psychology of
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(41) Pradip N. Khandwalla, The design of Organizations (New York:
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(42) Marvin E. Shaw, Op.cit., pp. 155-157.
(43) Op.cit., p. 158.
(44) Pradip N. Khandwalla, Op.cit., p. 295.
(45) Charles S. Steinberg, Op.cit., p. 116.
(46) Doug Newson and Alan Scott, Op.cit., p. 30.
(47) James E. Grvning and Toded Hunt, Op.cit., p. 52.
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(49) Charles S. Steinberg, Op.cit., p. 123.
(50) Bertrand R. Canfield and Frazier H. moore, Op.cit., p. 267.
(51) Sam Black, The Essentials of Public Relations, 1st ed (London:
Kognan Page Ltd, 1993) pp. 255-270.
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.Yt : ,ah ,T .tY:iY ,ah ,rn kn - Scott M. Cutlip, Allen H. Center and Glen M. Broom, Effective
Public Relations, 7th ed (New Jersy: Prentice Hall International
Inc, 1994) pp. 103-166.
- Jerry A. Hendrix, Public Relations Cases, 3rd ed (California:
Wadsworth Publishing Company, 1995) p. 35.
- Raymon Simon, Public Relations: Concepts and Practices, 3 rd
ed (New York: John Wiley and Sons, 1984) p. 43.
(8) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Op.cit.,
p.4.
(9) Otis Baskin & Craig Aronoff, Public Relations: The
Professional Practice, 3rd ed (USA: C. Brown Publishers,
1992) p. 4.
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(36) Roger Haywood, Op.cit., p. 70.
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(38) Otis Baskin and Groig Aronoff, Op.cit., p. 73.
(39) Norman Stone, Op.cit., p. 115.
(40) James E. Guning and Toded Hunt, Managing Public Relations,
3rd ed (New York: C. B. and College Publishing, 1984)
pp.78-80.
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- Michael Moraley, How to Manage your Global Reputation: A
Guide to the Dynamics of International Public Relations, 1st
ed (London: MacMillan Press Ltd, 1998) pp. 150-153.
- Carole Chester, Working in Public Relations: How to gain
skills and apportunities for a career in Public Relations, 1st
ed (United kingdom: How to Books Ltd, 1998) pp. 19-21.
(46) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Op.cit.,
p.5.
(47) Philip Lesely, Public Relations Handbook, 2nd ed (Chicago:
Prentice Hall Inc., 1962) pp. 785-788.
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(1) Scott M. Cutlip, Allen H. Center & Glen M. Broom, Effective
Public Relations, 7th ed (New Jersy: Prentice Hall International
Inc, 1994) p. 109.
(2) Elliot J. Feldman, A Practical Guide to the Conduct of Field
Research in Social Sciences (Coloraclo: Westview Press Inc.,
1981) p. 2.
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(5) Kenneth D. Bailey, Methods of Social Research (New York:
Macmillan Publishing Co. Inc., 1978) p. 3.
(6) Nan Lin, Foundations of Social Research (New York: McGraw
Hill Book Company, 1976) p. 5.
(7) Otis Baskin & Craig Aronoff, Public Relations: The Profession
and Practice, 3rd ed (Memphis: W. C. Brown Pubisher, 1992) p.
107.
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(9) Charles S. Steinberg, The Creation of Consent: Public Relations
in Practice (New York: Hastings House Publishers, 1975) p. 45.
(10) Lawence W. Nolte, Eundamentals of Public Relations
Professional Guidelines, Concepts and Integrations, 2nd ed
(New York: Pergamon Press Inc., 1978) p. 101.
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(16) Bertrand R. Confield and Frazier H. Moore, Public Relations
Principles: Cases and Problems, 6th ed (Illinois: Richard D.
Irwin Inc., 1973) p. 55.
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(1) Sam Black, The Practice of Public Relations, 4th ed. (London:
Butterworth - Heineman Ltd, 1995) p. 82.
(2) Scott M. Cutlip, Allen H. Center and Glen M. Broom, Effective
Public Relations, 3rd ed. (New Jersy: Prentice Hall Inc., 1994) p. 260.
(3) Op.cit., p. 70.
(4) Lawrence W. Nolte, Fundamentals of Public Relations, 2nd ed (New
York: Pergamon Press Inc., (1978) p. 126.
(5) Bertrand R. Canfield and Frazier H. Moore, Public Relations
Principles : Cases and Problems, 6th ed. (Illinois: Richard D. Irwin
Inc., 1973) p. 51.
(6) Charles S. Steinberg, The Creation of Consent : Public Relations in
Practice (New York: Hasting House Publishing, 1985) p. 14.
r
(20) Shirley Harrison, Op.cit., p. 106.
(21) Lawrence W. Nolte, Op.cit., p. 184.
(22) Op.cit., p. 185.
.e ,lW ,f {g W (w)
(37) Norman Stone, How to Manage Public Relations : Practical
Guidelines for effective Public Relations Managment (Cambridge:
McGraw Hill Book Company, 1991) p. 154.
(38) Leonard Rutman, Evaluation Research Methods : A Basic Guide,
7th ed. (London: Sage Publications Ltd, 1982) p. 16.
(39) Leonard Rutman, Planning Useful Evaluation : Evaluability
Assessment, 2nd ed. (London: Sage Publications Ltd, 1985) p. 15.
(40) James E. Gruning and Toded Hunt, Op.cit., p. 251.
(41) Jerry A. Hendrix, Op.cit., p. 35.
(42) Philip Lesely, Op.cit., p. 110.
(43) James E. Gruning and Toded Hunt, Op.cit., p. 241.
(44) Roger Haywood, Op.cit., p. 110.
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