Professional Documents
Culture Documents
Zong New 1
Zong New 1
Zong New 1
Mam.Rabia khand
Acknowledgement
Our special thanks to MAM RABIA KHAND who arrange this project work for us. The work is done under the supervision of our worthy teacher MAM RABIA KHAND who provided us with her kind guidance at each and every step whenever we felt difficulty and she made us capable of making this project report.
Table of contents
1. Introduction to report 2. History of ZONG 3. Company profile 4. ZONG Pakistan 5. Vision 6. Mission 7. Core value 8. Goals and objectives 9. Culture 10.Focus of management Development 11.Strategic planning 12.Department and functions 13.Structure of organization 14.function of HR department 15.HR planning 16.Job analysis 17.Selection and recuitment 18.Training and development 19.ZONG Interventions 20.Recommendations 21.References
Introduction to Report
This report making of a certain selected organization was the requirement of course completion for Business Administration students of NUML MULTAN campus. This report contains a detailed overview of services & working and organztional intervention done by Zong Pakistan. Zong is an international provider of high quality telecommunication, data and media communication services. It is the subsidiary of China Mobile which is very large and well known. Its basically referred to as CM Pak i.e. China Mobile, world's largest telecom operator. Having a customer base of over 300 million customers, its network routes 700 million text messages every day and handles 250 million calls every hour.Zong Pakistan launched its operations few years back & replaced Paktel , setting precedence for further foreign investments in the telecom sector. Every one knows the role of Human Capital in the life of any organization. As present era is solely an era of Humanistic capital so the organizations focusing on people excellence are getting the competitive edge over its rival in the modern market. So being a student of HR I have analyzed major HR functions and policies of Zong Pakistan which includes: 1. Selection & recruitment. 2. Wages & incentives. 3. Performance management. 4. Career management. 5.Humanresourceplanning. 6.Training&development. 7. Job Analysis & job description. 8. Orientation. 9. Human resource information system. 10. Operations and Security.
History of Zong
Paktel is a mobile telecommunication company in Pakistan. It was the first ever company granted license to carry out cellular phone services in Pakistan, set up by Cable & Wireless. It carried out AMPS services until 2004, when the company launched GSM services as well. Its main competitor emerged in late 1990s as Instaphone and soon began to dominate the market. However after the launch and rapid success of Mobilink in 1998, both services lost market share. In 2003, Millicom, bought Paktel. Millicom installed a new management team. In January 2007 Millicom sold Paktel for $284 million to China Mobile. Recently China mobile company in Pakistan after replacing the code 0304 with 0314 now introduced its new brand called ZONG . With an introductory slogan Say everything or Sub Keh Do & started its advertising campaign at popular print & electronic media outlets.
ZONG PAKISTAN
ZONG is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that every one desired but few thought would be possible. The core essence of ZONG is to allow people to communicate at will. Without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot. ZONG would offer its customers with entertaining & innovative value added services and will empower them by giving a wide variety of products, services & content to choose from. They are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together they will also make ZONG a success story for others to try and replicate. The Brand Zong font is futuristic depicting a clear and modern approach. It is simple and in italics, depicting the move forward, yet comes out as composed and a coherent. The new refined font couples a tinge of dexterity transforms in to a flexible outlook. The blue background gives the brand a young and fresher look, whereas the type phase, illustrates the confidence, stability and corporate image.
Colour:
Color is second element in developing a distinctive visual identity; color can trigger an emotion and evoke brand associations. Zong logo is predominantly blue, red and white; the colors depict energy, youth, sophistication and optimism. Different people, different landscapes, different cultures, but one nation, one common expression, one common voice, one choice-Zong a brand that understands your needs and speaks to your mind and heart. Zong is young, progressive, energetic, genuine and honest, clearly someone from your bunch of friends, who never lets you down and deeply inclined to your side-a true companion and well wisher. Zong a fresh dynamic and customized brand befitting your lifestyle in order that you feel it as part of your life. A brand that you can always count on, sincerely, that understands your needs, wishes and desires and helps you get connected with your loved ones anywhere, anytime. So speak your heart out and be good to your expression as Zong is all set to mesmerize you with the ever-entertaining 6
The Vision
With perfect sincerity and integrity, we will strive to fulfill their triple-sided responsibilities: their economic responsibility; their social responsibility and their environmental responsibility
Mission Statement
To be leasing mobile operator in pak by continuously innovating and offering exceptional quality and service , to be a good corporate citizen and envy of friendship between China and Pakistan.
Core Value
Responsibility Makes Perfection Five Key Values 1. Trust Worthiness Trust worthiness to be promoted between employees and with customers. Building Trust and Integrity must characterize in everything we do. We want everyone who comes in contact with us to know that we do things the right way at CMPak. We work with honesty, integrity and loyalty. We don't take short cuts. 2. Respect Respect to be core part of the work environment .We treat each other with respect giving individuals autonomy, privacy, due courtesy in day to day interaction with our customers, suppliers, contractors, and of course each other. We tolerate and accept diversity. 3. Responsibility Responsibility sharing and being aware of the responsibility with in the work place and outside of it.CMPak is a much larger company today than we were. With this increased size comes the challenge of operating in a timely fashion. We must avoid bureaucratic delays in the pursuit of excellence. We must be agile enough to act faster than our competitors.
4. Communicate Openly We want good news to travel fast and bad news to travel even faster up the line. We need to be mindful of the importance of honestly communicating problems as well as breakthroughs. The sooner we communicate a problem, the easier it is for us to marshal our company's resources to solve it. We must communicate with each other at all levels fostering harmony and a culture of openness. 5. Team Work Team works culture with in the organization. CM Paks power comes from the talented people who make up our company. By cooperating and sharing our knowledge with each other seamlessly across organizations, we can make our company even stronger
Why ZONG
As one of the fastest growing telecom company in Pakistan, ZONG is committed to attracting and retaining the best human resource from all over Pakistan. Zong offers more than a job; it offers the opportunity to realize your full potential and the pride to make dreams come true. We put forward people with talent, passion and integrity a wide range of progressive careers. If you believe in yourself and are looking for a progressive career; ZONG is your perfect destination. We assure your smile after joining ZonG family.
ZONG Culture
As a company we deliver solutions that drive business value, create social value and improve the lives of every customer (internal & external). Zong actively promotes a culture of recognizing individual's capabilities and giving boost to their enthusiasm. It allows people to make the most of their skills, personality and career. At Zong, you will find challenging projects, smart talented people with potential to make a difference and who possess the following values.
benefits to our employees to the best in providing development opportunities, we have managed to create a culture of passion for business, operational excellence and constant renewal. We are committed to assisting employees in exploring, developing and maximizing their full potential, encouraging continuing education through internal and external training and development opportunities.
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1. Whether there is need for recruitment in the organization. 2. If there is demand from any department, they (HR department) identify the need of the department. 3. Placement of their employees. 4. Convenience to their employees. 5. Work for employees motivation. 6. Check on employees performance 7. Developing career plans for their employees.
Zong is newly born baby in Pakistan market, they have had strong competitors in their fields, and they entered in the market of telecom where already the price war (price competition) had been initiated among three pioneer companies of Pakistan, including UFONE, MOBILINK and WARID. So the human resource department has to play very important role in the Zong Pakistan in making itself a strong brand. Human resource department will continue its effort towards nurturing a winning corporate culture and building organizational capabilities by ensuring that its people will be able and willing to perform at consistently exceptional levels. Human resource department performs different kind of functions/practices in this regard to make its effort more and more effective, are as follow: Recruitment & Selection process Performance appraisal Training & Development Reward Management
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Internal recruitments:
Internal recruitment stands for the recruitment within the organization, as they are newly established business they do not have any kind of internal recruitment still they are focusing on hiring the people from outside.
External recruitment:
External recruitment stands for the recruitment of the employees from other source/externally. They perform different kind of steps in this category, For the external recruitment first the need for the new employment is created or if it is being demanded by any department. Human resource department first identifies the need of that job, particular its expenses in hiring that employee(s), time required for its training and orientation in Zong Pakistan. After the approval of the manager of human resource department, different methods they adopt for the external recruitment are as follows. advertisement through news paper advertisement through net (official web site)
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detail report outlining key learnings and use of training received in the organizational work set. Zong Pakistan is providing the training to its employees at level where the organization feels about the performance gaps especially in engineering department and IT division and level of technology does matter too. Zong at present providing the training to its employees when they introduce any kind of new technology and further more they also provide training to their employees in the call center division. Most important thing to note that Zong Pakistan is still employing the experienced people for jobs and at start they dont have any kind of formal training.
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Packages
ZONG 65 Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid package of ZONG that delivers 100% on economy and guarantees lowest call rates to any network in Pakistan 12 Aanay Package Talk for an entire hour - any hour, for only Rs.4.99 and for the first time in Pakistan you can change the hour everyday! 50 Paisa/Call (8 Aanay) People claim of simplicity and yet give you half the truth. Only ZONG gives you the full truth at half the price. Now make calls to any other mobile network for 8 Aanay. Free Package For the first time in Pakistan you can make free calls for life! ZONG Super Free Number That's right you can literally talk your heart out 24 hours a day everyday to that special someone - all for FREE! Break Time Offer For the first time in Pakistan, ZONG offers you the benefit of calling your friends and family freely during daytime. Aik Second Package Make call for just 4 paisas per second! Unlimited SMS Package ZONG offers unlimited message package only for 3RS per day.
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Intervention
Interventions are principal learning processes in the "action" stage of organization development. Interventions are structured activities used individually or in combination by the members of a client system to improve their social or task performance. Types of Interventions There are four types of interventions
1. Human process interventions 2. Techno-Structural interventions 3. Human Resource Management interventions 4. Strategic interventions
The following a few of most common OD Interventions, that most of the companies practice: 1. Applying criteria to goals 2. Establishing inter-unit task forces 3. Experimentation with alternative arrangements 4. Identifying Key Communicators 5. Identifying Fireable Offenses 6. In-Visioning 7. Team Building 8. Inter-group Problem Solving 9. Management / Leadership Training 10. Setting up measurements
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Problem #2 Slow and costly Mobile internet Another big issue and problem that people are having to their networks is the slow and costly mobile internet package. Solution: ZONG Internet Packages Interested in paying for the exact data volume you consume. ZONGs per MB package offers the cheapest charging unit across the cellular industry @ Rs. 15/MB + tax.To use the service Activation is as simple as the package, just dial 905 from your ZONG connection and get connected! Note Subscription charges for per hour package is Rs. 10+t Validity of Monthly Packages is 30daysMobile Internet unit is charged per 16KB After the expiry of monthly packages, standard Mobile internet charges as per the data plan will be applicable. To Activate Hourly and monthly packages dial 905 ZONG Mobile Internet Hourly package Another spectacular service from ZONG that will keep you entertained 24/7. After rocking the market with our services and all the amazing call rates, we are back with an outstanding feature for all packages; ZONG hourly based Internet package. Internet was never this economical and easy. In just Rs. 15/hour surf all you want and whenever you want! It is really that simple. Its time to step out of the bits and bytes charging domains to experience the joy and liberty of plain and real flat time based charging. And thats pretty logical too, why should you pay extra when ZONG is offering you something which youve has been looking for. To use the service Activation is as simple as the package, just dial 905 from your ZONG connection and get connected! Unlimited Internet Package For customers who want to download loads of data, ZONG offers you the first Unlimited Internet Package that you will simply love. 23
Daily Mobile Internet Package Its time to step out of the bits and bytes charging domains to experience the joy and liberty of unlimited downloading. And thats pretty logical too, why should you pay extra when ZONG is offering you something which youve been looking for. ZONG introduces the only daily mobile internet package of Pakistan. Daily Mobile Internet Package is a spectacular Mobile Internet offering that will keep you entertained 24/7. After rocking the market with our Hourly Mobile Internet Package, we are back with an outstanding package for all our internet users; ZONG Daily based Internet package. Internet was never this economical and easy. In just Rs. 5/day you can surf all you want and whenever you want! It is really that simpleUse the first 60 minutes any time during the day without any additional charges. ZONG is committed to offer such packages for customers because we know what our customers want, so here we are presenting the customers with an opportunity to just grab their cell phones, sit back, relax and experience the true spirit of mobile internet with ZONG.
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Recommendation
Voice clarity and call discontinuity is a major issue of Zong and it can be solved by using boosters in different areas. Their emphasis is on fresh, young and energetic personnel which is good butbesides this they should train their old workers as they are assets of the organization and they understand some issues more better than the new ones. If an employee is performing dual tasks simultaneously, he/she should be well paid. In this way they can be encouraged and hence they will increase productivity of the organization. As customer is king so Customers care services should be improved and complaints of the customers should be solved in time.
References
Amir Malik (Senior marketing officer) Omer Farooq (Admin Dept).
Gary Dessler (2003). Human Resource Management, Florida International University, 10th Edition. Byars, Rue (2006). Human Resource Management, Prentice Hall, 9th Edition. Packages of Zong: http://www.zong.com.pk/packages.html History: http://www.zong.com.pk/vas.html http://en.wikipedia.org/wiki/zong Pakistan www.pakistanlaw.com/mobilepolicy28012004.pdf www.cn-c114.net/576/a287756.html www.pta.gov.pk/index2.php?option=com_content&do_pdf=1&id=6 www.google.com http://www.chinamobileltd.com/
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