Heinz North America

Division of H.J. Heinz Company, L.P. Heinz 57 Center 357 6th Avenue Pittsburgh, Pennsylvania 15222-2530 Phone: 1 800 255 5750 FAX: 14122375291

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Consumer Resource Center

April

5, 2013

Ms. Trixie Devine 402 Jacquelyn Dr Elkins WV 26241-9546 Dear Ms. Devine: Thank you for taking the time to share your concerns about the use of genetically modified organisms. We're glad you took the time to contact us.

As a global leader in food safety, Heinz and our affiliates globally strive to use ingredients that are not from GMO sources whenever possible. In the case of tomatoes and potatoes, we do not allow the use of GM-bred seeds for Heinz raw materials. Our tomatoes, for example, are grown from natural hybrid HeinzSeed, which is not genetically modified. Heinz has implemented a policy that prohibits the use of ingredients from GMO sources in regions where such use is not approved by regulatory authority. Heinz also refrains from using GMO ingredients in markets where consumers ~ave expressed low acceptance of foods with GMO ingredients. Overall, our food safety systems are designed to ensure quality and consumer protection. The ingredients we source meet strict criteria for food safety and comply with local and regional regulatory requirements. Heinz recognizes worldwide customers' differing views, concerns and perceptions about GMOs, and we will continue to be responsive to changes in consumer expectations and comply with regulatory and labeling requirements. ' Your comments are very important to us and will be shared with our management. We hope you will remain one of our valued customers, and with this in mind, I've enclosed coupons for your use. Sincerely,

~0'N~t.4Kelly Windhorst Consumer Resource Cente~

Mailing Address: P.O. Box 57 Pittsburgh, Pennsylvania 15230-0057