LG is a large electronics company that produces air conditioners. They want to segment the market for their air conditioners to target different customer groups. A team analyzed factors like customer needs, location, income levels, and air conditioner features to propose how LG can segment the market.
LG is a large electronics company that produces air conditioners. They want to segment the market for their air conditioners to target different customer groups. A team analyzed factors like customer needs, location, income levels, and air conditioner features to propose how LG can segment the market.
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LG is a large electronics company that produces air conditioners. They want to segment the market for their air conditioners to target different customer groups. A team analyzed factors like customer needs, location, income levels, and air conditioner features to propose how LG can segment the market.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd