Name : _YASHLOK KUMAR RAJAN_______________________________ Enrollment No : 12BSP1774 Mobile No. : 9999751925 ___yashlokkr@gmail.

com______ SUMMER INTERNSHIP PROGRAM Email ID :

Initial Information Report (IIR)

(To be submitted on or before 25th March, 2013)

I.

Project Details :
Title of the project: E-Commerce, database marketing and how it works in print media. Area of the project: ___Print media_Marketing_______________________ Objective of the project: 1) Business development through database marketing 2) How Print Media Work. 3) ABC Circulation. 4) E-secure gateway. Description of the project in brief: _____in this project we are trying to get more sales through calling and database. Feedback from customer is taken by visiting customer place. Sales target has been given from the company and it is required to meet the target on time.

Organizational Details:
Name of the Organization: GROUP___________________. _____________THE OUTLOOK

Address of the Organization: The Outlook Group, AB-6, Safdarjung Enclave, Near kamal cinema, New Delhi-110029____ Telephone numbers: _: 011-33505500 www.outlookindia.com _ _ E-Mail (website):

Main activity of the organization: Publishing eight different magazines for all sectors. Work Timings: : 10:00 AM to 06:00 PM Rs/month _Amount of Stipend Expected: 7500

Facilities available to Student:- Wify facility, corporate sim connection, good work environment& Continuous co-operation from seniors and very good guidance from company mentor .

Company Guide:
Name: ____Sandip kumar sona _Designation: Deputy Manager

Telephone Numbers: _:+91- 9810933074, 9711795550 _E-Mail: sandeep.kumar.sona@gmail.com___.

Project implementation and Schedule:

Schedule: 11/3/2013 to 8/06/2013_____ calling,_________ Methodology: _face to Face, cold

Any other details_______ to achieve target every month II. I will submit the following reports as per the schedule given below:

Evaluation component:
Project Proposal ..5th April 2013 Interim Report 10th may Final Report 13 june.

Date Planned:

Faculty Guide Name: _____N. Venkatesan________________________

Date: 08/03/09 Signature of the Student