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  • Mcdonalds: Statement of The Problem

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    Francis Martin
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    McDonald's profits had been declining since 2001 despite increasing revenue. To turn this around, in 2003 it implemented the "Plan To Win" strategy focused on improving the customer experience through people, product, price, place, and promotion. The strategy also aimed to strengthen the company's mission through quality, service, cleanliness and value while pursuing operational excellence, leadership marketing and innovation.

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    McDonald's profits had been declining since 2001 despite increasing revenue. To turn this around, in 2003 it implemented the "Plan To Win" strategy focused on improving the customer experience through people, product, price, place, and promotion. The strategy also aimed to strengthen the company's mission through quality, service, cleanliness and value while pursuing operational excellence, leadership marketing and innovation.

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    3 views1 page

    Mcdonalds: Statement of The Problem

    Uploaded by

    Francis Martin
    McDonald's profits had been declining since 2001 despite increasing revenue. To turn this around, in 2003 it implemented the "Plan To Win" strategy focused on improving the customer experience through people, product, price, place, and promotion. The strategy also aimed to strengthen the company's mission through quality, service, cleanliness and value while pursuing operational excellence, leadership marketing and innovation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
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    McDonalds

    McDonald's had been recording declining profits since 2001. Although turnover was increasing, there was a continuous decrease in its operating profit and net profit margins. To turnaround its fortune, the company adopted the "Plan To Win" strategy in 2003. The main purpose of the strategy was to bring about improvement in the company's performance by building it around five key drivers of customer experience - People, Product, Price, Place and Promotion; and by identifying opportunities on the basis of the four basic aspects of its mission statement - Quality, Service, Cleanliness and Value. The strategy was also based on what McDonald's considered as three essential components of success Operational Excellence, Leadership Marketing and Innovation.

    Statement of the Problem

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