Lecture 2 Glossary

Internet: Chaffey (2009, p. 4) o The physical network that links computers across the globe. It consists of the infrastructure of network servers and communication links between them that are used to hold and transport information between the client PCs and web servers. Electronic Commerce: e-commerce: Chaffey (2009, p. 10) o All electronically mediated information exchanges between an organization and its external stakeholders. Buy-side e-commerce: Chaffey (2009, p. 11) o e-Commerce transactions between a purchasing organization and its suppliers. Sell-side e-commerce: Chaffey (2009, p. 11) o e-Commerce transactions between a supplier organization and its customers. Business-to-Consumer (B2C): Chaffey (2009, p. 26) o Commercial transactions between an organization and consumers. Business-to-Business (B2B): Chaffey (2009, p. 26) o Commercial transactions between an organization and other organizations (interorganizational marketing). Electronic Business: e-business: Chaffey (2009, p. 13) o All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes. Business Models: Chaffey (2009, p. 77) o A summary of how a company will generate revenue, identifying its product offering, value-added services, revenue sources and target customers. Revenue models: Chaffey (2009, p. 79) o Describe methods of generating income for an organization. Bricks and Mortar: Chaffey (2009, p. 88) o A traditional organization with limited online presence. Clicks and Mortar: Chaffey (2009, p. 88) o A business combining an online and offline presence. Clicks only or Internet Pureplay: Chaffey (2009, p. 88) o An organization with principally an online presence.