Professional Documents
Culture Documents
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PRESENTATION - GO TO
THEBRANDBUBBLE.COM/BLOG
2 Source: Conde Naste Portfolio, January 2009 Copyright John Gerzema/Young & Rubicam
RESULTS 1–10 OF ABOUT
22,200,000 FOR RECESSION
AND MARKETING
6 Source: Bloomberg, Iconoculture March 2009 Copyright John Gerzema/Young & Rubicam
THE NEW FEAR ECONOMY
9 Source: Board of Governors of the Federal Reserve System Copyright John Gerzema/Young & Rubicam
VISUALIZING THE BAILOUT
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11
HOUSING VALUES CONTINUE TO
DECLINE ACROSS THE U.S.
12 Source: “Irrational Exuberance”, 2nd edition, 2006, by Robert J. Schiller Copyright John Gerzema/Young & Rubicam
AMERICAN’S HOMES NO LONGER
PERSONAL LINES OF CREDIT
13 Source:Us Department of Housing and Labor, 2009 Copyright John Gerzema/Young & Rubicam
WHILE THE CREDIT CRISIS HAS
HALTED HOUSING STARTS
16 Source: Change in Nonfarm Pay rolls, Reported Monthly, Bureau of Labor Statistics, U.S Dept of Labor Copyright John Gerzema/Young & Rubicam
DEALING WITH THE STRESS
OF THE CURRENT ECONOMY BY
21 11
19 Copyright John Gerzema/Young & Rubicam
THE ONLY CERTAINTY IS
UNCERTAINTY
20
07
20
19 Source: American Progress.org February 2009
90 Copyright John Gerzema/Young & Rubicam
“WE HAVE A STRONG
CAPITAL POSITION”
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23
TECTONIC SHIFTS IN CONSUMERISM:
LACK OF
DECAYING PERMANENCE LACK OF
INFRASTRUCTURE LEADERSHIP AND
RESPONSIBILITY
TAXPAYERS SELFISHNESS
ARE NOW
SHAREHOLDERS TRUST AND
COLLUSION
FAILURE OF
REGULATORS PROLONGED
CONFLICTS AND
EGREGIOUS PARTISANSHIP
AND CRIMINAL
BEHAVIOR
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LACK OF LEADERSHIP
AND RESPONSIBILITY
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26
SELFISHNESS AND
COLLUSION
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EGREGIOUS AND CRIMINAL
BEHAVIOR
31
25 Copyright John Gerzema/Young & Rubicam
DECAYING INFRASTRUCTURE
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36
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35 Copyright John Gerzema/Young & Rubicam
WE EXAMINED 15 YEARS
OF DATA FROM BRANDASSET
VALUATOR®
38
BRANDS NOW ACCOUNT
FOR 30% OF THE VALUE OF
THE S&P 500
30
37 Copyright John Gerzema/Young & Rubicam
THE 250 MOST VALUABLE
GLOBAL BRANDS ARE
$2.197 TRILLION DOLLARS
WHICH EXCEEDS THE GDP
OF FRANCE
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38 Copyright John Gerzema/Young & Rubicam
BRAND ESTEEM AND
REGARD IS DOWN 12%
PERCEPTIONS OF BRAND
QUALITY HAS ERODED 24%
39 32
39 Copyright John Gerzema/Young & Rubicam
TRUST IS DESIRABLE, BUT IT HASN’T
DIFFERENTIATED
41
Source: BAV USA FY2006, FY2007, Q4 2007, Q4 2008; All Adults
Copyright John Gerzema/Young & Rubicam
42
“I SCREWED UP”
Source: Barack Obama Press Conference, February 2009 Copyright John Gerzema/Young & Rubicam
CONSUMERS ARE BEGINNING
TO OWN THEIR PROBLEMS
45 Source: U.S. Department of Commerce: Bureau of Economic Analysis Copyright John Gerzema/Young & Rubicam
Q4 SPENDING FELL 3.7% FROM Q3 -
STEEPEST DECLINE IN 62 YEARS.
$3 TRILLION IN SPENDING STOPPED IN Q4, WAS SUSTAINING US GDP
49 Source: Gabriel Dance, Aron PIlhofer and Andrew Kueneman - New York Times
EATE COMPETITIVE
DVANTAGE NOW
DÉCLASSÉ
MANAGEMENT PRINCIPLE= DOLLARS AND SENSE
CONSUMPTION
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Copyright John Gerzema/Young & Rubicam
CULTURAL VALUE=LIQUID LIFE
CONSUMER BEHAVIOR = DÉCLASSÉ CONSUMPTION
54
Copyright John Gerzema/Young & Rubicam
POST-CRISIS CONSUMERISM
RULE #2
55
Copyright John Gerzema/Young & Rubicam
CULTURAL VALUE = ETHICS AND FAIR PLAY
CONSUMER BEHAVIOR = R-E-S-P-E-C-T
PRINCIPLE LASTS
DURABLE LIVING
MANAGEMENT PRINCIPLE = BRAND THAT LASTS
60
Copyright John Gerzema/Young & Rubicam
POST-CRISIS CONSUMERISM
RULE #4
MANAGEMENT = COMMUNITY
PRINCIPLE ORGANIZER
COOPERATIVE
MANAGEMENT PRINCIPLE= COMMUNITY ORGANIZER
CONSUMERISM
62
Copyright John Gerzema/Young & Rubicam
CULTURAL VALUE = RETURN TO THE FOLD
CONSUMER BEHAVIOR = COOPERATIVE CONSUMERISM
COMMUNITY ORGANIZER
MANAGEMENT PRINCIPLE= COMMUNITY ORGANIZER
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Copyright John Gerzema/Young & Rubicam
THE OPPORTUNISTIC CEO:
BRAND MANAGER IN CHIEF
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