Slide 3.

Figure 3.1

Waves of change different timescales for change in the environment

Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Slide 3.2

Information flows that need to be understood for compliance with data protection legislation
Figure 3.4
Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Slide 3.3

Figure 3.8

Information exchange between a web browser and a web server

Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Slide 3.4

Figure 3.10

The relationship between access to intranets, extranets and the Internet

Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Slide 3.5

Figure 3.11

Public-key or asymmetric encryption

Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Slide 3.6

Figure 3.12

Number of text messages sent monthly in the UK 2001 to 2006

Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Source: Mobile Data Association

Slide 3.7

Figure 3.17

Components of an interactive digital TV system

Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Slide 3.8

Figure 3.19

Diffusionadoption curve
Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Slide 3.9

Figure 3.20

Example of a Gartner hype cycle

Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009

Source: Gartner (2005) Gartners Hype Cycle Special Report for 2005

Slide 3.10

Figure 3.21

Alternative responses to changes in technology

Chaffey, Ellis-Chadwick, Mayer and Johnston, Internet Marketing, 4th Edition, Pearson Education Limited 2009