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  • Recommendations: - Detroit To Phoenix

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    Hum Zaa
    9 views3 pages
    The document recommends focusing flights between Detroit and Phoenix which could provide positive returns with lower costs and risk compared to other routes. It also suggests pursuing synergies with business companies on long haul flights but avoiding routes where demand is uncertain. The conclusion is that option 1 balances both qualitative and quantitative factors best.

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    Recommendations

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    The document recommends focusing flights between Detroit and Phoenix which could provide positive returns with lower costs and risk compared to other routes. It also suggests pursuing synergies with business companies on long haul flights but avoiding routes where demand is uncertain. The conclusion is that option 1 balances both qualitative and quantitative factors best.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    9 views3 pages

    Recommendations: - Detroit To Phoenix

    Uploaded by

    Hum Zaa
    The document recommends focusing flights between Detroit and Phoenix which could provide positive returns with lower costs and risk compared to other routes. It also suggests pursuing synergies with business companies on long haul flights but avoiding routes where demand is uncertain. The conclusion is that option 1 balances both qualitative and quantitative factors best.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Recommendations

    Detroit to Phoenix
    +ve returns with less cost & less risk Reduced Cost by 20% to 25%
    Long haul flights Should not Introduce where demand is uncertain Synergies Business companies

    Balanced Scorecard
    Customers

    Financials

    Business

    Innovation Value

    Conclusion
    Qualitative + Quantitative = Option 1

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