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    The document lists the student unions and associations of various Australian universities and rates their websites' youth appeal. Websites with good content, defined as relevant, up-to-date, searchable and accessible information, tended to have higher youth appeal. Since most university students are aged 18-25, websites need to design content strategies to effectively engage their key youth demographic.

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    The document lists the student unions and associations of various Australian universities and rates their websites' youth appeal. Websites with good content, defined as relevant, up-to-date, searchable and accessible information, tended to have higher youth appeal. Since most university students are aged 18-25, websites need to design content strategies to effectively engage their key youth demographic.

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    31 views3 pages

    Benchmark

    Uploaded by

    Duan
    The document lists the student unions and associations of various Australian universities and rates their websites' youth appeal. Websites with good content, defined as relevant, up-to-date, searchable and accessible information, tended to have higher youth appeal. Since most university students are aged 18-25, websites need to design content strategies to effectively engage their key youth demographic.

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    of 3

    Good
Content


     UNSW


     UOW
UC
  UniSyd

     RMIT
  UniMelb

    


     NUS
  UTS
Union


     WUSA

     UQUnion
  QUT

    

     Monash


    High
Youth
Appeal


     La
Trobe


     UTSSA
  UniVic


     SwinburneSS


     SwinburneSU

    


    
 
 
 

    National
Union
of
Students
 La
Trobe
University
 RMIT
 UTS
Student
Association

    Australia
 Melbourne
 Melbourne
 Sydney

    

    


    
 
 
 

    Swinburne
Services
 Swinburne
Student
 Melbourne
University
 UOW
Unicentre

    Melbourne
 Melbourne
 Melbourne
 Wollongong

    

    


    
 
 
 

    University
of
Queensland
 UTS
Union
 Victoria
University
 UOW
WUSA

    Brisbane
 Sydney
 Melbourne
 Wollongong

    

    


    
 
 
 

    USyd
 Monash
SA
 QUT
Student
Guild
 UNSW
(Arc)

    Sydney
 Melbourne
 Brisbane
 Sydney

    

    

    It
seems
that
the
websites
that
weren’t
designed
for
youth
appeal
were
ones
that

    lacked
good
content
(content
that
is
relevant,
up
to
date,
searchable
and

    accessible).
The
correlation
between
youth
appeal
and
content
is
that
in
the

    design
of
the
student
union
or
student
services,
the
target
audience
are
students

    who
are
usually
between
18‐25,
and
thus
the
key
market
are
youths.
When

    designing
a
website,
most
of
the
universities
also
designed
content
strategies
and

    management
to
deal
with
their
content.

    

    References:


    Arc
Home:
http://www.arc.unsw.edu.au/

    Monash
Student
Association
–
About
the
MSA:

    http://www.msa.monash.edu.au/09/about/


    MU
Student
Union
Online:
http://www.union.unimelb.edu.au/

    National
Union
of
Students
–
Home:
http://unistudent.com.au/home/


    QUT
Student
Guild
Home:
http://www.guildonline.net/home/home.php


    RMIT
Student
Union:
http://www.su.rmit.edu.au/

    Student
Services
‐
The
Guild:
http://www.latrobe.edu.au/guild/

    Swinburne
Student
Union
(SSU)
and
Swinburne
Student
Amenities
Association

    (SSAA):
http://www.ssu.swin.edu.au/

    Swinburne
Student
Union:
http://www.ssu.org.au/

    UniCentre:
http://unicentre.uow.edu.au/


    UQ:
http://www.uqu.uq.edu.au/

    USU
Online
‐
the
University
of
Sydney
Union
Website:

    http://www.usydunion.com/

    UTS
Students'
Association:
http://sa.uts.edu.au/

    UTS
Union:
http://www.utsunion.uts.edu.au/

    Victoria
University
Student
Union:
http://vusu.org.au/


    WUSA
|
Wollongong
Undergraduate
Students'
Association:

    http://wusa.uow.edu.au/


    

    


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