History:

Bank Alfalah Limited was launched on June 21, 1997 as a public limited company under
the Companies Ordinance 1984. The bank commenced its operations on November 1, 1997. The
bank introduced commercial banking and related services as defined in the Banking companies
ordinance, 1962.

After a few years, the bank introduced its new identity of H.C.E.B after the privatization in 1997.
The management of the bank had implemented strategies and policies so the bank would become
a major player in the market. With a partnership with the Abu Dhabi Group the position of the
bank became stronger which allowed the bank to invest more in revolutionary technology to
increase its range of products and services.

Mission statement:

To develop and deliver the most innovative products, manage customer

experience, deliver quality service that contribute to brand strength, develop a competitive
advantage and enhance profitability, thus providing value to the stakeholders of the bank.

MANAGEMENT HIERARCHY